‘Chief of Magic’ with Rohit Bachani

Rohit Bachani is the co-founder and Chief Magical Officer of Merlin Digital, a global technology and consumer electronics company that sells and creates its own products. Bachani co-founded the company with his brother Sharad Bachani in 1997 as a small computer assembling firm when they were both teenagers. They later rebranded it as Merlin Digital in 2001. Since its establishment, Rohit and his brother have focused on driving the company’s growth by discovering niche markets and recognising new and disruptive product offerings. Among its patents are a virtual reality mindfulness kit and a solar car sunshade. From introducing the brand in Dubai Duty-Free to moving into corporate sales, the Bachanis have led Merlin to expand its international footprint.