Mark Your Calendars! Registration opens for the Exeed Multidisciplinary International Research Conference (EMIRC) to be held on August 10, 2024! The abstract submission deadline has been extended until July 22, 2024 REGISTER NOW

Episode 5

‘Chief of Magic’ with Rohit Bachani

In Talkex episode five, Rohit Bachani—co-founder and Chief Magical Officer of Merlin Digital, a consumer electronics company based in Dubai—talks to Rohit Bassi about his entrepreneurial journey and the importance of learning and development, work-life balance, mental health, and more.


Rohit Bachani

Rohit Bachani is the co-founder and Chief Magical Officer of Merlin Digital, a global technology and consumer electronics company that sells and creates its own products. Bachani co-founded the company with his brother Sharad Bachani in 1997 as a small computer assembling firm when they were both teenagers. They later rebranded it as Merlin Digital in 2001. Since its establishment, Rohit and his brother have focused on driving the company’s growth by discovering niche markets and recognising new and disruptive product offerings. Among its patents are a virtual reality mindfulness kit and a solar car sunshade. From introducing the brand in Dubai Duty-Free to moving into corporate sales, the Bachanis have led Merlin to expand its international footprint.