Higher Education and Learning


This professional programme is designed in association with Chartered Management Institute and helps professionals in attaining a certificate of ‘Certified Digital Marketing Professional’ from Chartered Management Institute, UK.

Following this training course participants will have a better understanding of essential digital marketing jargon, the key channels and the underlying principles, how to put together a digital marketing strategy and much more.

Supply Chain Professional


  • Introduction to digital marketing
  • Search Engine Optimization (SEO)
  • Pay-per-click marketing (PPC)
  • Email marketing
  • Digital display advertising
  • Social media marketing
  • Mobile marketing
  • Web analytics
  • Planning your digital marketing campaign

Upon the successful completion of the program the participants will learn how to :

  • Get an overview of the email marketing today; what is it best for?
  • Segment your database: eCRM
  • Increase your open and click-through rates
  • Understand the online/mobile display ecosystem: media
    agencies, publishers and ad networks
  • Learn the On-site analytics: the main platforms (Google
    Analytics, Adobe Analytics, Web Trends and IBM Analytics)
  • Learn the Conversion funnels and conversion rate
    optimisation (CRO)