CERTIFIED DIGITAL MARKETING PROFESSIONAL (CDMP)
This professional programme is designed in association with Chartered Management Institute and helps professionals in attaining a certificate of ‘Certified Digital Marketing Professional’ from Chartered Management Institute, UK.
Following this training course participants will have a better understanding of essential digital marketing jargon, the key channels and the underlying principles, how to put together a digital marketing strategy and much more.
- Introduction to digital marketing
- Search Engine Optimization (SEO)
- Pay-per-click marketing (PPC)
- Email marketing
- Digital display advertising
- Social media marketing
- Mobile marketing
- Web analytics
- Planning your digital marketing campaign
Upon the successful completion of the program the participants will learn how to :
- Get an overview of the email marketing today; what is it best for?
- Segment your database: eCRM
- Increase your open and click-through rates
- Understand the online/mobile display ecosystem: media
agencies, publishers and ad networks
- Learn the On-site analytics: the main platforms (Google
Analytics, Adobe Analytics, Web Trends and IBM Analytics)
- Learn the Conversion funnels and conversion rate