CERTIFIED SALES AND MARKETING PROFESSIONAL (CSMP)
This professional programme is designed in association with Chartered Management Institute and helps professionals in attaining a certificate of ‘Certified Sales and Marketing Professional’ from Chartered Management Institute, UK.
This programme is designed to provide a deeper understanding of the effectiveness and purpose of marketing and sales. It gives learners the opportunity to explore a series of key sales and marketing concepts from the perspective of a professional business environment.
- Introduction to Sales and Marketing
- Strategic Marketing
- Selling Techniques
- Sales Supervision
- Advertising and Networking
- Personal Selling and Sales promotion
Upon the successful completion of the program the participants will learn how to :
- Understand the Concept of marketing cycles.
- Learn the art of Influence and persuasion.
- Gauge the Elements of Successful Marketing strategy.
- Apply Marketing Mix.
- Apply Tools and techniques for Strategic marketing.
- Develop basic selling techniques.
- Understand the practices of professional sales consultants.
- Understand the practical use of programme skills.