CERTIFIED SALES AND MARKETING PROFESSIONAL (CSMP)

This professional programme is designed in association with Chartered Management Institute and helps professionals in attaining a certificate of ‘Certified Sales and Marketing Professional’ from Chartered Management Institute, UK.

This programme is designed to provide a deeper understanding of the effectiveness and purpose of marketing and sales. It gives learners the opportunity to explore a series of key sales and marketing concepts from the perspective of a professional business environment.

Supply Chain Professional

Modules

  • Introduction to Sales and Marketing
  • Strategic Marketing
  • Selling Techniques
  • Sales Supervision
  • Advertising and Networking
  • Personal Selling and Sales promotion

Upon the successful completion of the program the participants will learn how to :

  • Understand the Concept of marketing cycles.
  • Learn the art of Influence and persuasion.
  • Gauge the Elements of Successful Marketing strategy.
  • Apply Marketing Mix.
  • Apply Tools and techniques for Strategic marketing.
  • Develop basic selling techniques.
  • Understand the practices of professional sales consultants.
  • Understand the practical use of programme skills.
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