City University Malaysia

Doctor of Business Administration

The Doctor of Business Administration (DBA) programme equips graduates with analytical and problem-solving skills for undertaking independent research at the doctoral level. The aim is to find solutions to business problems at the national and international levels. Graduates are encouraged to disseminate their research findings through publications and journal articles.

Program Overview

The Doctor of Business Administration (DBA) programme equips graduates with analytical and problem-solving skills for undertaking independent research at the doctoral level. The aim is to find solutions to business problems at the national and international levels. Graduates are encouraged to disseminate their research findings through publications and journal articles.

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    Online MBA UK


    Doctor of Business Administration: This pathway is designed for learners who intend to specialize in Business Administration.



    In this course, students will:

    • Learn the concepts, fundamentals and techniques of research.
    • Get guidance on the research procedures from the research problem identification, literature review, data collection, analysis and conclusion.
    • Exposure to the various research methodology, effectiveness, weakness, and application.

    Learning Outcomes

    At the end of this module, students will be able to:

    • Explain the different research methodologies and select the appropriate methods for the student’s research area.
    • Analyse research journals and study different forms of research methodologies in a given research area.
    • Write a detailed framework for the research area under study.
    • Compare and assess different organisations by use of the research methodology tools.
    • Analyse their organisations using research tools to improve effectiveness.


    In this course, students will be:

    • Taught the concepts, fundamentals and techniques of quantitative methodology and its applicability to the industry.
    • Guided on quantitative skills to enhance teaching and learning to provide professional development as a lecturer/academician/practitioner.
    • Exposed to various statistical tools, their effectiveness, their drawbacks and their application.

    Learning Outcomes

    At the end of this module, students will be able to:

    • Explain the different statistical and econometrics tools and select the appropriate tools for the student’s research area.
    • Analyze various business management problems with the use of selected statistical tools.
    • Apply standard statistical packages like SPSS and eVIEW

    The objectives of this course are:

    to provide students with the opportunity of reviewing concepts of entrepreneurship in an international environment and with particular reference to entrepreneurship in Asia and the Pacific. 

    • to develop students in the advanced theory of entrepreneurship and economic thought.
    • to provide students with the opportunity to consider applications of entrepreneurship to corporations, public and private sector enterprises and corporate ventures.
    • to illustrate, through cases, the application of entrepreneurship to a wide range of private sector industries, non-profit sectors and the public sector

    Learning outcomes 

    On completion of this course, students should be able to:

    • Apply concepts of entrepreneurship to self-employment, corporations, and non-profit and public sector organisations
    • Apply the principles of entrepreneurship in the Asia-Pacific region
    • Apply concepts of entrepreneurship to their own workplace environment
    • A clear grasp of the body of knowledge in the selected discipline area
    • An appreciation of recent scholarly advances in the discipline area
    • The ability independently to access recent scholarly literature
    • The ability to write at a doctoral level in a chosen discipline area
    • An appreciation of the value of independent scholarly inquiry.


    In this course, students:

    • Learn the concepts, fundamentals, and management models and their applicability to the industry.
    • They are guided on the process and components required to build leadership capabilities and manage change within the students.
    • Exposed to various management systems, their effectiveness, their drawbacks and application in leading organisations

    Learning Outcomes

    At the end of this module, students will be able to:

    • Explain essential management theories and models of successful management
    • Analyse the different organisational cultures and structures and the building blocks of organisations.
    • Apply control techniques to improve organisation effectiveness.


    In this course, students will be:

    • The learners are taught the concepts, fundamentals and models of global marketing plans and systems.
    • Guidance is given on the procedures involved in forming an effective global marketing plan within an organisation.
    • Exposed to global marketing strategies, their effectiveness, their drawbacks and its application in leading organisations.

    Learning Outcomes

    At the end of this module, students will be able to: 

    • Explain how marketing strategies can provide for a more effective organisation.
    • Analyse how businesses can use different global marketing plans and strategies to obtain a competitive advantage.
    • Explain the major types of global marketing strategies, and discuss how each supports the operations of a business.
    • Compare and link their educational experience in global marketing with their workplace.


    • Increase the cognitive understanding of basic leadership theories and models, the ability to evaluate their relevance, and the ability to apply them to specific situations.
    • Understand the meaning of leadership and begin to identify personal values, traits, and goals, and define a personal leadership style.  Be able to evaluate personal leadership effectively in different contexts. 
    • Improve knowledge and skills important to personal effectiveness in working with people in the leadership process, including,
    1. a) Diagnostic, evaluation, and planning skills.
    2. b) Effective communication and relationships.

    Learning Outcomes

    Upon successful completion of the subject,  the students will:

    • Become fully familiar with leadership traits, behavior and motivation
    • Have a full understanding of leadership theory paradigms 
    • Will be able to explain a leader’s role in creating a culture that supports teams and the management of diversity in a learning organization.


    The primary objective of this course is to enable the DBA candidates to be thoroughly familiar with the strategic role of HRM for organisational performance. This requires the design and application of formal systems in organisations to ensure human talent’s effective and efficient use to accomplish organisational goals.

    Upon completion of this course, candidates will also become fully knowledgeable of the activities that must be undertaken to develop and maintain an effective workforce and also the competencies to find the right people to place them in positions where they can be most effective and develop them further to enhance their contribution to the companies success. 

    Learning Outcomes

    Upon successful completion of the module, the students: 

    • Become thoroughly familiar with the strategic role of HRM in improving organisational performance.
    • Will be able to adopt a strategic approach for developing human capital through training and development to drive performance.
    • Will have the competencies to undertake Human Resource Planning with capabilities for assessing organisational needs and matching them with quality employees.


    In this course, students will:

    • Learn about awareness and understanding of essential issues in corporate finance.
    • Learn to relate financial and theoretical models to real-world phenomena.
    • Exposed to “classic” finance contributions, however, current financial developments will also be discussed. 
    • Exposed to potential avenues for future research interest in finance 
    • Guided on the use of tools from contract theory and game theory. 

    Learning Outcomes

    At the end of this module, students will be able to:

    • Analyse various theories and paradigms of finance
    • Explain the various theories, concepts and fundamentals of finance
    • Apply different financial policies, investment policies and resource allocation in organisations
    • Compose special financial written reports on organisations
    • Critique organisations operations using relevant financial theories


    The objective of this course is to make students understand the international dimensions of accounting and financial reporting. Through readings, research, problem-solving, case analysis, and class discussions, students should be able to develop analytical and practical skills to deal with international financial reporting issues and problems effectively.

    Learning Outcomes

    Upon successful completion of the subject, the students will:

    • Become thoroughly familiar with the main topics in international accounting 
    • Gain knowledge about the differences in financial measurement and reporting practices that exist internationally and learn about the measures employed to cope with differences.
    • Learn about the international financial reporting standards (IFRS) movement and the implications of reading financial statements based on IFRS.


    In this course, students will:

    • Learn the concepts, fundamentals, and strategic management models and their applicability to the industry.
    • Be guided on the procedures involved in the strategy formation and implementation within an organisation.
    • Get exposure to different strategic management systems, their effectiveness, drawbacks, and application in leading organisations.

    Learning Outcomes

    At the end of this module, students will be able to:

    • Explain problematic issues within any organisation, give an overall analysis and make strategic suggestions to solve them.
    • Analyse strategic processes within organisations and identify accurate choices of strategies which affect firm performance.
    • Analyse and critique thoroughly how the various functional areas (e.g., marketing, MIS, or finance) interact with each other and ultimately contribute to strategy.

    Learning Outcomes

    Live & interactive lectures by expert faculties

    Recorded session for offline viewing

    World-class curriculum by eminent faculty

    Regular webinars by industry leaders

    Assignments for module assessments

    Easy-to-use LMS accessible anywhere

    Online library to further enhance your knowledge

    Dissertation on your area of research work

    Programme Structure And Delivery Modes

    What our learners have to say

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    Alexandros Spyridonis

    MBA in Health and Safety Leadership

    I extend my gratitude to Exeed College for all the support the team has given me to achieve this degree. Thank you Exeed Team. I am very happy and excited for the exciting experience…
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    Anesh Soni

    MBA in Operations and Project Management

    My journey with Exeed was very exciting. I am very lucky to be benefitted from the several of the opportunities I got from Exeed College. I have started off with the Project Management….
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    Armila Devi Ramasawmy

    MBA in Global Banking and Finance

    I have banking experience of more than 30 years. I work in Mauritius. I have started my MBA in Global Banking and Finance just after the world pandemic. I can say the faculty..
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    Imad Abou Antoun

    MBA Health and Safety Leadership

    I will start with the professors and teachers in Exeed College. They have exceptional ability in making students comprehend the most complex of concepts. I have had many personal experiences where the tutors…
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    Joeward Tawanda

    MBA in Health and Safety Leadership

    I would like to take this opportunity to thank Exeed College for all the support the team has given me to achieve this degree. It has been a challenging journey for me But with the help of Exeed College…
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    Johnpaul Uzonwa

    MBA in Health and Safety Leadership

    I am an HSE professional working in Abu Dhabi. I graduated from UCAM University with an MBA in Health and Safety Leadership. This was made possible through Exeed College. I have been studying in Exeed College…

    What you’ll get as a Doctorate student with Exeed College

    In-depth Knowledge of Your Field

    Increased Opportunities

    A Higher Earning Potential

    Reputation and Credibility

    Progression to Doctorate

    Keeps You Competitive

    About City University

    City University in Selangor, Malaysia was founded by a group of scholars with extensive experience in local and international universities in April 1984. The mission of the university is to provide high-quality industry and market-driven educational courses/programmes to produce knowledge-based, socially responsible leaders and managers.

    The programmes offered at City University are comprehensive and recognised by the Ministry of Higher Education (MOHE) as well as the Malaysia Qualifications Agency (MQA). The accreditation provides local and international recognition of City University as an institution of higher learning. Additionally, the Ministry of Higher Education Malaysia recognises the university as a credible education provider.

    • Accredited by the Malaysian Qualifications Agency (MQA) and Public Service Department (JPA)
    • Approved by World Education Services (WES)
    • Also, listed under World Higher Education Database (WHED) – a portal, in collaboration with UNESCO, provides information on higher education systems.
    • 2016 – The Ministry of Higher Education (MOHE) awarded a full University accreditation status and we are now known as City University Malaysia
    • 2010 – Upgraded to a ‘University College’ status and named City University College of Science and Technology
    • 1998 – Acquired by Selia Group and was rebranded as Unity College International (UCI) SELIA Group
    • 1984 – Established as Petaling Jaya Community College (PJCC) offering American Degree programmes, Technical and Corporate Training

    According to the Malaysian government’s SETARA ratings of Malaysian universities, City University is rated as 4-Star or ‘Very Good’.

    Doctorate Panel


    Dr. Noor un Nisa Shahani

    Dr. Noor un Nisa Shahani
    Dr. Noor holds the degree of PhD in Commerce (Management Sciences) from University of Sindh, Jamshoro, Pakistan. Her research interest includes Organizational Behavior, Business Creativity, HR Practices and General Management. She has 10 years of teaching experience at University Level. She also holds a high reputation due to her extraordinary contribution in Research and got award for outstanding research contribution in 2021 by Bath Spa University, UAE. As a trainer Dr. Noor has conducted professional trainings on Research methods Quantitative and Qualitative Analysis. Where she has had the opportunity to train, interact and learn from highly qualified faculty. She has around 30 national and International research publications.
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    Prof. Michael Akerib

    Prof. Michael Akerib
    Michael Akerib has divided his professional life between industry, executive education, and academia. He has always been interested in change – sociological, and technological, and the blending of the two and its impact on determining the future. His professional experience was acquired in corporate leaders in their field (Dow Chemical, Merrill Lynch, COMILOG) in Africa, France, and Switzerland. He was the CEO of a South American gold and diamond mining corporation in the early 1990s. As a consultant, he devised strategies for SMEs in areas as different as metals and luxury products. Since 1991 he has been involved in executive education and academia in over 20 countries. He has created curricula, and franchised educational programs he created, was dean, managing director of business schools, and rector. He is still active in higher education in Belgium, France, Romania, and Switzerland.
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    Dr. Pfumbudzayi Robert Machera

    Adjunct Faculty
    Dr. Pfumbudzayi Robert Machera
    Dr. Pfumbudzayi Robert Machera is an enthusiastic, energetic leader and has occupied executive roles such as Financial Manager, Group Accountant, Company Secretary, Human Resource Practitioner and Administration Manager for large, listed corporations in Zimbabwe for 18 years, before joining the academic world. He is a well-rounded scholar with research interest in micro - lending companies, social entrepreneurship, finance, banking, accounting, managing people, education, fintech, sustainability and training. Qualification: Doctor of Philosophy (PhD) in Economic and Management Sciences with Administration, Master of Philosophy in Education and Training for Lifelong Learning, Masters in Business Administration (MBA), Chartered Institute of Management Accountants (CIMA) Advanced Management Accounting Diploma and Chartered Institute of Secretaries & Administrators (CISA) Diploma.
    Area of Expertise: Human Resources Management, Research Methods and Dissertation, Strategic Change Management, International Marketing, Strategic Human Resources Management, Consumer Behavior, Strategic Supply Chain Management and Logistics, Operations Management, Strategic Management and Leadership, Social Entrepreneurship, Business Sustainability, Financial Accounting, Auditing and Risk Management.
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    Dr. Rekha Shewakramani

    Dr. Rekha Shewakramani
    Dr Rekha Shewakramani has a Doctorate in Management with a specialization in Human Resource Management. Her research focuses on organizational behaviour which associates with a performance at work and contentment in an organization. Rekha has been awarded various accolades in the field of research and management in human resources. Her key achievement was to receive the title of the researcher of the year in 2019 for her presentations and publications in the research field. Rekha started her teaching career in UAE in the year 2020 and has successfully trained various professionals for the certification and courses that have accreditation from the UK. Her hands-on experience in teaching undergraduate and post-graduate students in India is now serving as an encouragement to serve and train professionals about the practices of management across different nations. She has recently become an Associate member of CIPD (Chartered Institute of Personnel and Development, UK) in the year 2022. Being a gold medallist in Master of Business Administration, her research work has been chosen and published in some of the UGC Listed Journals in India. She has always been a part of the education industry by serving as a counsellor, trainer, and research fellow which has helped her in attaining the confidence in developing content and imparting knowledge using a combination of practical and theoretical tools.
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    Dr. Vivek Mohan

    Dean – Academic and Student Affairs
    Dr. Vivek Mohan
    Dr Vivek is an award-winning researcher with several years of experience leading the design, delivery and digital transformation of programs in higher education in the UK, Europe and the Middle East. He had previously taken up Faculty and Researcher positions at Sheffield Business School, UK, and Leeds Business School, UK. His corporate training and consulting portfolio includes firms such as PricewaterhouseCoopers, International Cricket Council, WJ Ground Water and Petrofac. Dr Vivek holds a PhD in Business Management and an MSc in International Business from the UK and is certified in education design for higher education from Sydney (UNSW), blockchain essentials (UCLA), blended learning essentials from the UK (UCL-Leeds), and in Project Management from CMI, UK. He is also a certified member of the British Academy of Management and served as the editorial board member of the International Journal of Family Business and Management in the US. He is also a sports enthusiast and plays competitive badminton and basketball.

    If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.

    Method of Assessments

    • By assignments
    • Research Proposal defense (VIVA panel)
    • Thesis Defence (VIVA panel)

    Entry Requirements

    • Candidates must have an MBA or Master's degree or equivalent from recognised institutions.
    • Candidates must have at least three years of work experience at the managerial level.
    • Candidates must have a thorough command of written and spoken English. English level: 6.0 IELTS or equivalent

    Our Alumni Work At

    Our learners occupy top positions in companies across industries and some of the world’s best-known firms

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    Speak to our Admission Team


      The course will be delivered by senior faculty with decades of experience in Management and Engineering. The panel of faculty have experience in academia as well as industry and this makes them quite suited for teaching professionals who are looking for the next big career progression. Our faculty hold doctorates from international universities like Dundee, Ohio, Texas, Leeds, and Stellenbosch, to name a few, and they have experience working with global organizations. The faculty include senior Director of Two South African firms, a veteran educationist who is a pioneer in online education; a business action coach and an HR Business Partner.

      The evaluation is based on assignments for the modules and a Dissertation (project) towards the end of the program. We deliver one module at a time and each module will last for a 1-month post, in which you get a week’s time to complete the assignment. The finished assignment should be uploaded in the Learning Management System (LMS). The faculty will evaluate the assignment and publish your result on the same platform.

      Exeed College has implemented a teaching methodology with a greater focus on practical expertise. After the enrollment, you will be given a unique user ID and password to access our online LMS. Our teaching is based on case studies presented via HD videos, which increases students’ involvement, and promotes active learning. The course can be done 100% online. Lectures will be delivered through our LMS and the assignments are to be submitted as a soft copy using your student login. Students benefit from 24/7 access to our award-winning study platform and online resources, which include the necessary study materials for their program:

      • Live interactive classes by senior faculties
      • A recorded session for offline viewing
      • Case studies delivered in HD-quality video
      • Online resources and publications
      • Full academic support
      • E-Books and revision kits
      • Quick tests for challenging your knowledge of key concepts and theories
      • A dedicated online forum for interaction with tutors and classmates
      • Access to success manager
      • Self-assessed mock assignments
      • Live chat feature for any technical support needed

      Apart from 8 live interactive sessions for each module, the learners will benefit from the advantage of having these sessions recorded and archived in their LMS, in order to catch up with the missed live sessions. The learners will also have access to the bite-sized learning videos developed with the course content, access to e-library with hundreds and thousands of journals, case studies, presentations, videos, etc. at their disposal to enhance their learning.

      As per European Education Framework, a learner has to achieve 60 European Credit Transfer System (ECTS) in order to get this qualification to be recognized as Masters by any European University and internationally as well. These 60 ECTS are equivalent to 180 UK credits.

      UCAM is one of the fastest-growing universities in the European Region and is also one of the most innovative and forward-thinking universities. UCAM is ranked among the top 150 universities in the European Region by the Times Higher Education. Also ranked among the top ten for its Business Administration Program and MBA program in the region, UCAM alumni are currently working with leading companies including Microsoft, EY, PwC, Standard Chartered, PwC, Aramco, Sabic, HSBC, Google, Schlumberger, Air Liquide and Honey Well to name a few. UCAM is internationally recognized, and students can get it attested from the respective Foreign and External Affairs Ministry

      Yes, this will definitely help you in migrating to these countries. Students can get their degree equivalence from ECA (Education Credential Assessment) organizations like WES, ICAS, IQAS.

      Each class has about 45 students from different nationalities working with leading companies. The batch of students consists of entrepreneurs, managers, CEOs, supervisors, engineers, consultants, directors and senior executives. Also the students are from diverse sectors like oil & gas, government, media, construction, IT, Telecom, consulting, airline, manufacturing, banking, financial services, retail, pharma, FMCG and healthcare sectors. The current batch has students from Air Liquide, Schulumberg, Air Liquide, Saudi Electricity Company, Amazon, Noon, NMC Healthcare, ADFERT, Etihad, Emirates, Botswana Power Corporation, Allergen, Covance, Julphar and Nutricia to name a few.

      Post completion of Part-1, you will be entitled to receive a Postgraduate Extended Diploma in Business Administration (Specialization), which is a Level-7 qualification. This carries 120 UK credits which you may choose to transfer towards your MBA top-up with the same University.

      The fee of the program is as published on the website and the scholarship can be provided based on different factors. However, this one-year MBA with Exeed – UCAM is one of the most affordable programs in the UAE region and has a flexible payment plan of monthly installments to pay out the fee in a span of 12 months.

      The program fee includes your registration to all courses (Part 1 & 2), certification, career support, course delivery.

      You can apply by submitting the following documents: 

      • Application form
      • Most updated resume
      • Scanned copy of your highest qualification certificate
      • Copy of passport
      • Passport size photograph

      When it comes to an online study program the first question that comes to a student is whether it is a self-study program, but with Exeed College we are looking at more of a guided level learning program with live interactive sessions being conducted which already covers up the main factor involved in availing a full time MBA title. As per European Education Framework, a learner has to achieve 60 ECTS before he/she can be conferred an MBA by any European University. These 60 ECTS which are considered as a full time MBA title under global standards. Through Cambridge International Qualification (CIQ), Exeed has partnered with different Universities in Europe/UK/USA to assist busy working professionals to realize their dream of earning an MBA under a guided level learning program flexible and well-structured online based level platform.

      MOFA stands for Ministry of Foreign Affairs. UAE MOFA attestation is mandatory on every document after UAE embassy attestation for getting a valid visa. UCAM MBA title is verified and recognized under MOFA. MOFA attestation is required for all those universities who do not have a physical campus  in the UAE.

      MOHE stands for Ministry of Higher Education. MOHE  approves, accredits and recognizes only those qualifications which are pursued through a physical campus in the country of origin.

      However, MOHE attestation is not mandatory for expats residing in the UAE. Therefore, UCAM MBA Degrees are attested and verified by the Ministry of Foreign Affairs.

      -Yes, it is quite possible, as we follow the protocols of Recognized Prior Learning Policy (RPL) under which there are two categories:

      *RPCL(Recognized Prior Credential Learning): Where the subjects learnt by the student (transcripts required) based on their previous qualifications (Master’s Degree or Level 6 &7 diploma) are mapped with our course modules post which he/she will be eligible for the Module exemptions.

      * RPEL (Recognized Prior Experiential Learning):  Where the student documents will be mapped with the prior experiential learning (acquired through work experience), post which he/she will be eligible for some exemptions.

      Any university in the world allows maximum exemptions of 1 or 2 modules only as per the policy, exceptional cases would be discussed with the authority concerned, to be taken into the consideration.

      NOTE: Course fee and Module Exemptions are two independent factors regardless of the number of modules exempted, the course fee will remain the same. This should be noted by the student prior to raising the module exemption request.

      Once the module exemption feedback is received, the Advisor concerned will submit the RPL Letter to the student stating the number of modules exempted along with its credits.

      Yes, this will help you in migrating to these countries. Students can get their degree equivalence from ECA (Education Credential Assessment) organizations like WES, ICAS, IQAS, as we hold the World Education Services (WES) accreditation.

      Although the sessions are being recorded and archived on the LMS system which can be accessed at any time, the student would be required to achieve at least 70% of attendance, which will be captured during the live interactive platform.

      Yes, we do provide services in attaining the attestation of a degree certificate with an additional service fee charge.

      All the courses are internationally accepted, including the UAE, and you will receive MOFA attestation for the same, if you wish. An additional charge will be there for the attestation.

      Both Westford University and Exeed College are entities of the Westford Education group. We offer MBA programs through various Universities, but we have one University in common which is UCAM and we give different specializations comparing them.

      We have mature entry routes for people who want to consider joining MBA, so there are students who have done 12th grade or maybe they have diploma, which is of a lower level, but since we want to enhance their profile on a more wider perspective, this is an additional bonus Diploma Level 7 given to them for enhancing their profile. It’s as good as a free certification.

      This program is purely designed for working professionals, we take their time and comfort into consideration. Whatever a student learns in two year is combined into one which in turn saves more time and money.

      We have many students from your country who have joined us of which we can assist you in giving references. Plus, we have references of our alumni, who have completed the course and you can talk to them on our website.

      None, the services we provide to the high school or a graduate is the same. We don’t distinguish between the students on the basis of education.

      It is always better to have an MBA rather than opting for the diploma programs. As a student you will be receiving UK Level 7 Diploma qualification as an added benefit included in the course fee.

      6 to 8 months depending on the Deferment reason, if a student exceeds the promised deferment period, the student is bound to pay the registration fees.

      PGED is 6 Modules which is 120 UK credits, whereas PG Diploma is 2 modules i.e. 40 UK credits.

      Yes, definitely it holds a value as it is an added certificate in your profile. A student will gain instant free membership of 1 year affiliate level.

      The dedicated career support team will assist you from your first semester at Exeed College until your graduation and beyond if need be.

      There will be a further specified timeline given to submit the assignment once the initial deadline is expired. If the student still fails to submit then he/she will get a fine of AED 250.

      As the program is purely designed for the working professionals there is no failing system. The student always gets an option of redoing the assignments.