Master of Business Administration

The Master of Business Administration programme is designed to prepare students for managerial positions in business, professional and public sectors. This MBA provides a broad education and general exposure to the complex relationships between government, business, and consumers. This programme is designed to impact essential managerial knowledge, research skills, and professional attitudes, which will be resourceful and effective in the workplace.

Program Overview

The Master of Business Administration programme is designed to prepare students for managerial positions in business, professional and public sectors. This MBA provides a broad education and general exposure to the complex relationships between government, business, and consumers. This programme is designed to impact essential managerial knowledge, research skills, and professional attitudes, which will be resourceful and effective in the workplace.

Course Duration​

1 Year

Awarding Body

SQA
City University, Malaysia

Modules

Program Outline – Part A

The Extended Diploma is awarded by the Scottish Qualification Authority (SQA) – the executive public body of the Scottish Government responsible for accrediting educational awards. The programme is a Level 11 programme under the Scottish Credit and Qualifications Framework (SCQF) and has 120 credits, equivalent to the European Qualifications Framework (EQF) Level 7.

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    Modules

    PART A

    Strategic Change Management

    Module Description 

    The goal of studying strategic change management is to acquire an in-depth knowledge about the factors that cause change, the nature and perspectives of organizational change, reactions and resistance to change, overcoming resistance to change and the impact of leadership and human behaviour on change management. In addition to these, theories and models of change management and stakeholder management will be explained in detail. By the end of this course, students will know the basics of strategic change management and its factors. In addition, students will also be able to manage organizational change by monitoring and evaluating the change process

    Learning Outcomes

    • Critically analyze the nature and context of change in organizations.
    • Explore the issues and challenges during change management in organizations.
    • Critically review the impact of leadership and human behaviour on change   management
    • Design a change management process for an organization.
    Accounting For Next Generation Leaders

    Module Description

    This module aims to provide next-generation leaders with a level of practical understanding that can be used in the workplace by covering a range of key areas in financial accounting, management accounting, and finance in general. The module covers analysis and interpretation of financial statements of contemporary firms, cost classification, investment appraisal, and budgeting affecting the financial behavior of an organization.

    Learning Outcomes

    • Critically analyze financial accounting principles to measure bottom line impact and develop competitive strategies.

    • Critique the relevance and significance of budgeting process, techniques and methods in driving organizational performance.

    • Evaluate financial statements and business performance using ratio analysis.

    • Evaluate investment appraisal techniques to support decision-making.

    Sustainability And Business

    Module Description

    Organizations within modern day business are required to redesign their strategies and policies to be aligned with a sustainability agenda. Corporate social awareness is now being seen as a way to address economic, social and ecological issues from a sustainability standpoint, expanding the traditional reach of CSR. Sustainability awareness creates an environment for a more innovative organization and supply chains, with emphasis on biodiversity and closed-loop supply strategies. The module will critically review sustainability challenges and opportunities for organizations globally.

    Learning Outcomes

    • Appraise the multiple dimensions of sustainability for businesses in the context of global challenges.

    • Critically review, evaluate, and develop sustainability strategies of organizations.

    • Critically analyze the strategic alignment of the business functions to sustainability.

    • Critically analyze an organization’s global sustainability and your contribution to the impact on global sustainability.

    Strategic Leadership & HR Practices In Organizations

    Module Description

    The purpose of this module is to discuss and explain the role of strategic HRM and leadership practices in an organization and their influence on the overall performance and competence of the organization. This module is designed to develop an understanding about the contemporary practices of strategic human resource management and the paradigm shift in the approaches and methods related to various functions of HRM like strategic recruitment and selection, strategic leadership, strategic performance management and employee development to name a few. It also highlights the role and significance of leadership styles and practices during the planning and implementation of change in the organization. Upon successfully completing the module, the participants will be able to have comprehensive knowledge about the wider business context in which the manager has to lead, perform, and make effective decisions.

    Learning Outcomes

    • Critically analyze the significance of Strategic Human Resources Management and its changing landscape in organizations.

    • Critically discuss the impact of Human Resources Management activities on organizational Performance.

    • Evaluate various leadership styles and practices in organizations.

    • Plan how to implement change in an organization.

    Web-Based and Distance Learning

    Web based learning or eLearning, or online learning is the delivery of content via the web. The course examines the principles of developing web-based learning focusing on the principles of instructional science. Students also review the range of tools and technologies required for the implementation of web-based learning and how to use these tools. Most importantly are the human factors involved in web-based learning and how to encourage online participation and motivate learners to be interested learning in a virtual environment. The course also examines the principles of testing and the tools available for incorporating online testing.

    Learning Outcomes

    Upon completion of this module, students should be able to:

    • Justify the use of web-based learning. 
    • Explain the procedures involved in developing web-based learning.
    • Determine the tools and technologies required for we-based learning. 
    • Identify the skills required in the virtual classroom. 
    • Determine the principles for promotion of online collaboration.
    Operations And Project Management

    Module Description

    The module is designed to help students understand the strategic role of operations management and its competitive advantage for organizational survival. It brings out the relationships between the operations function and other functional areas of a business such as marketing, finance, and information systems and how they can work together to achieve the business strategy.

    Learning Outcomes

    • Critically evaluate how operations management contributes to the competitiveness of an organization.
    • Critically evaluate how quality management processes and supply chain networks contribute to achieving the overall strategic objectives of an organization.
    • Critically evaluate the information management/systems in relation to the operation management processes
    • Design a project plan for a given business scenario and implement a project.
    International Marketing Management

    Module Description

    This module explores knowledge and understanding of contemporary theories and their applications in the research field of international marketing and management and nurtures originality in developing, applying, and implementing ideas in the areas of international management and international marketing. 

    Learning Outcomes

    • Analyze the changing business environment(s) globally and how they pose challenges to marketing management functions in organizations.
    • Develop marketing plans with the application of appropriate marketing models, tools, and techniques.
    • Evaluate the processes involved in brand management and how they influence consumer behavior.
    • Decide how to launch new products/services in a dynamic global marketplace.

    PART B

    Corporate Finance

    Module Description

    A comprehensive course that covers sufficient corporate finance topics that are also highly relevant to any finance professional. In this program you will learn topics covered including financial budgeting, Bond valuation, Share Valuation, Cost of Capital, Capital Structure, Source of long term and short-term financing, Dividend policy, Time value of money, working capital management, inventory management, cash management and receivable management knowledge which can be applied to enhance our work skills. Corporate finance is important to all managers and participants because it lets them know the company’s financial situation before any decisions can be made within the organization. It helps them to develop strategic financial issues associated with achieving goals. Having a solid understanding of corporate finance helps mangers and participants to find ways to raise and manage its capital, which type of investments the firm should make, if profits are earned, how these profits should be allocated to shareholders in the form of dividends and lastly if any other type of firms should be acquired or merged with. Knowing these key points about corporate finance will help the overall organization.

    Learning Outcomes

    • Develop a good understanding of the major theories and issues related to the nature and roles of financial management in business organizations.

    • Acquire relevant knowledge on factors related to financial management and the effects it has on the dynamics of how profit-oriented organizations function.

    • Demonstrate their knowledge and understanding of the subject matter through group discussions and written assignment.

    Managerial Economics

    Module Description

    The course seeks to enhance students’ understanding on the micro and macroeconomic environment which affect a business and its decision-making process by managers. Discussions will focus on basic models of the firm and examine some of the criticisms of the model while offering alternatives in its place. Factors influencing a firm’s supply and demand and price as well as various elastic connection and market structures in which the firm is operating will also be discussed. Finally, attention is given to discussing the determination of national income, inflation and unemployment, theory and practice of government fiscal and monetary policy affecting a firm’s decision making.

    Learning Outcomes 

    • Define, describe, and discuss topics covered in the course and identify their uses in practice and how they relate to and impact the functioning of organizations and behavior of people within them.
    • Apply appropriate techniques to solve specific real life Economic issues.
    • Demonstrate their knowledge and understanding of the subject matter though group discussions and written assignments, make clear conclusion and deliver appropriate decisions for a decision situation.
    Organizations: Behavior, Structure, Processes

    Module Description

    Organizational behavior is the academic study of how people interact within groups and its principles are applied primarily in attempts to make businesses operate more effectively. The study of organizational behavior includes areas of research dedicated to improving job performance, increasing job satisfaction, promoting innovation, and encouraging leadership and is a foundation of corporate human resources.

    Learning Outcomes 

    • Define, elaborate and discuss relevant concepts related to the theoretical and practical Organizational Behavior issues facing business organizations.
    • Apply appropriate techniques to solve specific real life Organizational Behavior issues.
    • Demonstrate their knowledge and understanding of the subject matter through group discussions and written assignments, make clear conclusions and deliver appropriate decisions for a decision situation.
    Management Information System

     Module Description
    The subject is designed to enable students to integrate and enhance their skills and knowledge to effectively manage their workplace communications. Further, this subject will enable students to understand the role of computer-based information systems in business management activities.

    Learning Outcomes 

    • Define, describe, and discuss topics covered and identify their relevance in practice and how they relate to and impact organizations in doing business activities. 
    • Apply appropriate techniques to solve specific real life business legal issues. 
    • Demonstrate their knowledge and understanding of the subject matter through group discussions and written assignments, make clear conclusions and deliver appropriate decisions for a decision situation.
    International Business

    Module Description

    Globalization and Internationalization are the undivided factors in business equations calling for in depth understanding of International Business, this subject focuses on formatting and implementing international business strategies and policies, a task undertaken in most companies at the strategic business unit level. Topics covered include international corporate business strategies, international business management process, currency and exchange, and ethics, environmental, legal, cultural, and political aspects of business in international context.

    Learning Outcomes 

    • Define international business and trades for products and services.
    • Identify appropriate solutions to the problems in the international marketplace. 
    • Demonstrate government intervention consequences in international business context.
    Research Methodology

    The course introduces students to a systematic research process aimed at providing requisite knowledge and practical investigation skills in preparation for them to conduct the research required by the program. It guides the students in making informed decisions with rich information on the research process.

    Learning Outcomes 

    • Introduces students to a systematic research process aimed at providing requisite knowledge and practical investigation skills.
    • Guides the students in making informed decisions with rich information on the research process.
    • Demonstrate their knowledge and understanding of the subject matter through group discussions and written assignments, make clear conclusions and deliver appropriate decisions for a decision situation.

    Learning Outcomes

    Live & interactive lectures by expert faculties

    Recorded session for offline viewing

    World-class curriculum by eminent faculty

    Regular webinars by industry leaders

    Assignments for module assessments

    Easy-to-use LMS accessible anywhere

    Online library to further enhance your knowledge

    Dissertation on your area of research work

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      Program Faculty

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      Salma Yehia
      Faculty
      Salma Yehia
      Salma Yehia is a lecturer and research analyst in the areas of Marketing and Business Studies with extensive 7-year experience in academia. She started her teaching career as a lecturer in Egypt at the German University in Cairo (GUC) and has proved herself as a valuable faculty in various domains especially Marketing and Strategic Management. She is also experienced in other business studies as Human Resource Management, International Business, Strategic Leadership, and Business Sustainability. Alongside Salma has professional research experience and has excelled as a Research Assistant on numerous fieldwork research projects in Egypt, Germany, and UAE. Salma holds an MSc in Business Administration with a specialization in Marketing from the GUC. And is currently pursuing her PhD degree at Phillips-University in Marburg; with a thesis titled “The effect of living in a sustainable city on sustainable consumption: a comparative analysis between Germany and UAE”. Her research interests lie in the areas of international marketing, sustainability, consumer psychology, and corporate social responsibility. She has published and presented proceedings at international conferences in Egypt, Germany, and Turkey. In addition to academia, Salma practices Pilates and is passionate about travelling, exploring new destinations, and experiencing diversified cultures.
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      Ms. Maria Monica
      Associate Head of Quality & Compliance
      Ms. Maria Monica

      Maria is a dedicated academician with over a decade of experience in teaching both postgraduate and undergraduate students. With a robust background in quality assurance and compliance, she has completed her CPD UK qualification in quality management and system auditing, reinforcing her expertise in ensuring academic and operational excellence.

      Previously, Maria served as Head of the Department (HOD) and Controller of Examinations (COE) in renowned universities, her roles underscored her leadership in academic administration and commitment to quality standards. Her professional journey includes experience as an Audit Associate at Ernst & Young, bringing a comprehensive understanding of financial and operational audits.

      Maria specializes in delivering high-quality education in diverse fields such as Forensic Accounting, Green Accounting, Finance, Taxation, Banking, Insurance, and Net Zero Carbon Neutrality. She is actively involved in student supervision for postgraduate dissertations, demonstrating a strong commitment to nurturing future research professionals.

      Her research interests span fundamental in synchronous and asynchronous learning, with notable collaborations with Cambridge University, Harvard Business School, and IIM Ahmedabad on Case teaching methodologies. Maria is passionate about promoting institutional growth through knowledge transfer and professional practices, making significant contributions to both academic and practical spheres.

      In addition to her academic achievements, she is a vocalist and was a national-level hockey player, showcasing her dedication to excellence in both on and off the academic field.

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      Ms. Rajashree K.N
      Associate Head of MBA Programs
      Ms. Rajashree K.N

      Rajashree is a seasoned professional with a decade of experience spanning both corporate HR and education. Her corporate journey includes key roles at Nissan, GE, and Standard Chartered Bank. Subsequently, she excelled as a school centre head for over eight years, demonstrating expertise in curriculum development. Currently, she contributes significantly to Exeed College as the Associate Head of MBA programs.

      With a strong foundation in HR and education, Rajashree has developed a specialized focus on behaviour modification and mindset coaching. She is in the process of obtaining Associate Certified Coach certification from the ICF and actively practices leadership, executive, and mindset coaching.

      Rajashree is recognised for her eclectic coaching and teaching approach, with a strong belief in fostering self-efficacy in learning.

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      Dr. Noor un Nisa Shahani
      Faculty and Program Leader
      Dr. Noor un Nisa Shahani
      Dr. Noor holds the degree of PhD in Commerce (Management Sciences) from University of Sindh, Jamshoro, Pakistan. Her research interest includes Organizational Behavior, Business Creativity, HR Practices and General Management. She has 10 years of teaching experience at University Level. She also holds a high reputation due to her extraordinary contribution in Research and got award for outstanding research contribution in 2021 by Bath Spa University, UAE. As a trainer Dr. Noor has conducted professional trainings on Research methods Quantitative and Qualitative Analysis. Where she has had the opportunity to train, interact and learn from highly qualified faculty. She has around 30 national and International research publications.
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      Shahid Wani
      Senior Faculty
      Shahid Wani
      Shahid holds 8 years of experience in Business and Finance, both industrial and academic. For the first 3 years of his working career, he worked for the British Civil Service in the financial domain. He has also been an active volunteer for an NGO in India, specifically working on social issues like women's empowerment, child education, child labour, and dowry. Shahid started his teaching career as a lecturer in India and has accomplished himself as a valuable faculty in various domains of business management, especially in the areas of Accounting, Finance, Risk, and Banking. He is also well equipped and experienced in business areas like HR, Supply Chain, Operations, sustainability, and so on. Besides he is also an established Trainer with years of experience in the Education & Corporate sector in the UAE & India. He earned his Master’s degree in Accounting & Finance from the University of Huddersfield, United Kingdom. Currently, he is pursuing his certification from the Association of Chartered Certified Accountants (ACCA) body, UK. He is also a successful diploma holder in the areas of Leadership and Conflict Management. Being a sports enthusiast, Shahid is a State level cricket player and has played across many states in India and local clubs in the United Kingdom. He has won many certifications and awards in various other sports including basketball and hockey.
      Dr. Mark Anthony S. Naval
      Faculty and LJMU Program Leader
      Dr. Mark Anthony S. Naval
      Dr. Mark Anthony Naval is a Ph.D. holder specializing in Philosophy, Humanities, Psychology, Research, Education, Critical Thinking, and Religious Studies. They ensure all institutional deadlines align with Ministry of Education standards. In 2012, Dr. Mark Anthony Naval created a Disciplinary Manual that became the national standard and contributed to the Philippines' K-12 Curriculum. Joining Exeed College in 2022, he led two Master’s Programs and later became the Program Head of the Doctorate in Education, developing course materials and the program handbook. In 2023, he published a paper on AI in Education with Springer. In May 2024, Dr. Mark Anthony Naval was appointed Program Leader for Liverpool John Moores University in the UK.
      Dr. Rekha Shewakramani
      Associate Head of Doctoral Programs
      Dr. Rekha Shewakramani

      Dr. Rekha Shewakramani is a seasoned Human Resource Management expert with a Doctor of Philosophy (PhD). Her research focuses on the correlation between organisational behaviour and employee performance and satisfaction. A distinguished scholar, Dr. Rekha has been recognised with multiple awards for her contributions to HR research and management. In 2019, she was honoured as Researcher of the Year for her impactful presentations and publications.

      With a decade of experience in education, Dr. Rekha began her teaching career in the UAE in 2020. She has successfully trained numerous professionals for UK-accredited certifications and courses. Prior to this, she imparted her knowledge to undergraduate and postgraduate students in India. Her rich academic background, including a gold medal in Master of Business Administration and research published in UGC-listed journals, underpins her expertise.

      Dr. Rekha's diverse roles as a counsellor, trainer, and research fellow have equipped her with a unique ability to blend theory with practical application in her teaching. In 2022, she became an Associate member of the Chartered Institute of Personnel and Development (CIPD), UK, further solidifying her position as a leading HR expert.

      Dr. Vivek Mohan
      Dean – Academic and Student Affairs
      Dr. Vivek Mohan

      Dr. Vivek has extensive experience managing multicultural, high-achieving teams in higher education domains related to the Middle East, the UK, and the US in terms of strategy, operations, and delivery. He is the recipient of the prestigious Medici Enterprise Award for commercialisation of research (UK) and various GCC leadership and organization awards. He holds a PhD in Business Management (UK) and an MSc in International Business (UK), a Doctorate in Management (Spain), an M.Phil in Applied Leadership (Spain) and is certified in Block Chain from UCLA (US), education design from UCL (UK), Project Management from CMI (UK) and blended learning from UNSW (Australia).

      He started his career as an operations consultant and has worked in product development and education design. Dr. Vivek has published and presented papers in international journals and conferences across the globe on topics such as Sustainability, Expatriate Performance and Synchronous online learning. With more than fifteen years of experience in both academia and consulting, he has worked closely with several highly regarded American and British universities on international alliances and digital implementation of higher education programs. Dr. Vivek has consulted for the UK Government (Arts Council, England) and held faculty and researcher positions at Sheffield Hallam University, UK and Leeds Business School, UK. Dr.Vivek has consulted and trained for public institutions and MNCs, including the ICC Cricket Council headquarters, PWC Middle East, Petrofac, Sharjah Co-op and WJ Groundwater.

      If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.

      Assignment and Assessment

      Each module consists of 1 assignment

      Entry Requirements

      Applicants must have attained the following qualifications:

      • Bachelor’s Degree from a recognized University

      Documents Needed

      • Duly filled application form
      • Academic documents (Bachelor degree with transcripts)
      • Resume
      • A copy of your passport
      • A photograph

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