Master of Business Administration in Marketing
Step into the future of business and management with one year MBA, where you can gain a broad range of skills and knowledge that will enable you to lead and succeed in any industry.
The Master of Business Administration (MBA) is designed to give you a broad range of knowledge, skills and capabilities that will help you build on your existing skills and succeed in business. Our courses provide practical, leading-edge business thinking to help you become a strategic leader capable of helping organizations grow, thrive and prosper in today’s changing world.
This innovative MBA from the University of Woolf, Malta offers specializations in general management, executive leadership, data analytics, marketing, finance, international business and health and safety.
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Highly Acclaimed Institution of Higher Learning and Executive Education
What our learners have to say
This module is designed to inform and help the students, gain adequate awareness of the various aspects of teamwork, coordination and leading in the organization. One of the most essential requirements in any organization is the skill to get the work done from the people and be an inspiration that keeps the people going. This course hence covers various aspects of leadership, will discuss the reasons of lack of motivation in the team and tips for communicating and leading in a way that the employees are not only inspired but remain engaged in the organization. The learners will also gain in-depth insights about cooperation and various cultural value orientations.
LO1: Critically review and analyse the framework of leadership and consider the nature, strengths, and weaknesses of the various approaches: traits; functional; behavioural; style; contingency. The continuum of leadership behaviour should be explored in some depth with consideration of the factors determining the chosen leadership style.
LO2: Define “cooperation” and discuss the concept of cultural value orientations.
The core concepts that have been covered up in this module relate to the strategical aspects of the company. The learners will be able to understand about the strategic management and various skills that are required by a leader or the top-level management in order to attain the vision and mission of the firm. This module is focused giving enough knowledge to the learners about the strategy formulation and implementation process. Furthermore, it is also focused on various changes that an organization can bring in based on the current market situations. These changes are inevitable and hence the module will prepare the learner with choosing the right types of leaders to implement right strategies in the times of changes.
LO1: Define “Strategic Management” and discuss how knowledge and skills in leadership and strategic management support the creation and achievement of organisational vision and strategy.
LO2: Evaluate the significance of strategy when initiating effective change management in an organisation. Furthermore, analyse the impact of strategy on leadership and human behaviour in the organisation.
The module has been structured to make the learners aware about the concept of communication in the workplace. The only thing that connects one person with the other is the communication. Verbal or non-verbal, it is the communication that helps people comprehend the objective or agenda of the conversation. As simple as the concept looks, when the communication becomes a part of professional outlook, it has to be understood very clearly. Hence, the main focus of this module will be to uncover the details about workplace communication, its modes, and barriers. Following the understanding of the basics of the concept, the learners will be made aware about the organizational structures and different management styles and its link with the organizational communication. Lastly, the module will be completed by enlightening the learners about the technology and its influence on managing the workplace communication effectively.
LO1: Define Managerial communication. Critically evaluate the effectiveness of communication within an organisation by reviewing the principles and barriers in workplace communication.
LO2: Analyse different models of workplace communication and review the impact of organizational structures and leaders on the workplace communications. Discuss the type and influence of technological advancement in managerial communication.
Technology and Operations Management provides a comprehensive overview of technology utilization to drive a competitive advantage for company operations. Learners explore various technology solutions for business process automation, including value proposition analysis across organization functions.
You’ll also analyze how technology can be leveraged to improve product development during the four lifecycle phases. The course provides a detailed overview of the impact of technology on various operating models such as manufacturing, supply chain management, customer-facing, product development, and support functions (e.g., HR and finance).
LO1: Analyse the various tools, techniques and apply suitable tools and techniques in different alternative scenarios of Operations Management
LO2: Demonstrate operations strategy in a domestic and global context and evaluate how the use of technology has impacted operational functions.
This course offers you a basic introduction to postgraduate research to understand how evidence is used for decision-making. By exploring scholarly literature you will become familiar with the objectives and importance of quality research, and the methods of data collection using descriptive statistics and processes involved in carrying it out. Understanding research and the processes involved in conducting, designing, reporting, interpreting, and evaluating research is of paramount importance to success in postgraduate study.
LO1: Understand how to critically analyze business data in an organizational decision-making context.
LO2 Demonstrates an ability to produce appropriate graphical and numerical descriptive statistics for different data types and use it for decision-making.
This module supports strategic decision makers and operational managers in international and domestic markets to manage successful logistics across their business. It demonstrates the concepts of supply chain in detail and helps in exploring the relationship of the same with the business objectives. Logistics and procurement which are the crucial area of any business firm, are also understood through the learnings of this module. This course will give the learners an opportunity to gain a detailed outlook on various logistics drivers and the ways in which companies can make their supply chain a factor of competitive advantage.
LO1: Understand the relationship between supply chain management and organizational business objectives.
LO2: Understand the role of logistics and procurement in supply chain management.
The Economics course explores basic economic principles (theories and applications) that are relevant to the business core in the MBA program. This course is about learning to think like an economist and amassing the tools necessary to do so, including the study of microeconomics and macroeconomics.
Course objectives are to learn the determinants of market demand and supply and how economists model markets; to examine production and cost analysis; to learn how firms manage in competitive and monopolistic environments; to study strategic firm behavior, including basic game theory, entry and deterrence, collusion and cooperation, and bargaining; to develop an understanding of information, auctions, and incentives; to analyze gross domestic product and its components as well as monetary policy and the supply and demand for money; and to provide a strong foundation for understanding the business cycle.
LO1: Critically analyze the knowledge economy and the various drivers of economic changes which impacts business activities.
LO2: Demonstrate how macroeconomic and microeconomic objectives impact business growth.
This collection of stackable topics introduces the fundamental principles of modern strategic thinking and the basic tools of strategic analysis, building your capability to outline a meaningful future direction for an organization. Recognizing the nature of organizations as complex open systems, this course offers an integrative, practical perspective on strategic thinking and puts forward a view of Strategic Management as guided emergence.
LO1: Evaluate the role and contribution of the integrative thinking approach in leadership.
LO2: Analyze the role of strategic thinking in strategic management to critically evaluate the relationship between strategy, stakeholder expectations and organizational performance
This module is a critical module to for the learners to explore the concepts of human resource in the company. Any organization can work effectively and efficiently when the people in the company are working in harmony and utilizing their team management skills. Since globalization, the world has become a smaller place where people can easily cross the national borders and move to international borders to gain more experience and grow more. The content of this module will hence highlight the international human resource management concept. A part of this content is focused on the core role of the human resource management department which is monitoring and supporting the workforce. This course will be termed as fully completed as and when the learner will understand the importance of motivation by learning different types of motivation and the time to use them to solve the issues in the organization especially the international organizations.
LO1: Discuss IHRM. Identify some of the key HRM challenges facing organisations working internationally with diversified workforce.
LO2: Analyse the ways in which organizations monitor and support people in the workplace. Demonstrate an understanding of importance of motivation within groups and teams. Further exploring the types of motivation and using motivation to solve problems.
Today’s managers must necessarily concern themselves with ethical issues because unethical behavior creates legal risks and damage to businesses as well as employees and consumers. Business ethics have become an integral part of business education in general. A student or manager who is well-versed in ethical behavior in practices, not only in the domestic market but internationally, will find him or herself better prepared to deal with issues or situations that may arise that don’t always involve easy answers or decisions. This course introduces the importance of ethics in business. Students focus on the significance of ethics to stakeholders; examine who bears responsibility for monitoring ethics; and explore ethical situations common in organizations.
LO1: Understand and evaluate business ethics theory & corporate social responsibility of various organizations and its influences on ethical decisions.
LO2: Critically evaluate the issues in business ethics and their potential effect on personal, managerial, and corporate decisions in the global context.
This module is designed to expose and help the students to gain an awareness of the various aspects of marketing in a global context. Understanding of contemporary theories and their applications in the research field of international marketing and management that provides the students with an opportunity to understand the global marketing environment and its application for originality in developing, applying and implementing ideas in the areas of international management and international marketing. It’s also helping the students to evaluate and identify the factors that help develop appropriate market entry strategy combined with product development and promotion internationally.
LO1: Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
LO2: Develop marketing plans with application of appropriate marketing models, tools and techniques.
LO3: Evaluate the processes involved in brand management and how they influence consumer behaviour.
LO4: Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.
This module is designed to help students understand the influence consumer behaviour has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.
LO1: Analyse consumer motivations and decision process.
LO2: Examine Market segmentation and how segmentation can inform marketing strategy.
LO3: Develop a substantial understanding of marketing situations in an analytical manner.
LO4: Effectively produce, interpret, and analyse written text and business presentations for creating effective marketing channels.
This specialization module helps learners advance their careers in sales and marketing. It addresses questions such as: how successful sales and marketing strategies are designed, advanced sales and marketing tools applied and sales activities efficiently planned, staffed, led and controlled.
LO1: Understand the basic principles of sales management.
LO2: Critically develop a plan for organizing, staffing and developing a sales force.
LO3: Evaluate sales and sales management strategies in relation to current, legal and
ethical standards of practice.
LO4: Critically evaluate the use of sales management tools such as sales forecasting,
compensation methods and sales reports.
Live & interactive lectures by expert faculties
Recorded session for offline viewing
World-class curriculum by eminent faculty
Regular webinars by industry leaders
Assignments for module assessments
Easy-to-use LMS accessible anywhere
Online library to further enhance your knowledge
Dissertation on your area of research work
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Woolf University, Malta, is revolutionizing the world of higher education by offering a new approach to collegiate universities. As the first global collegiate higher education institution, Woolf enables qualified organizations to join as accredited member colleges. The mission is to increase access to world-class higher education and ensure it is globally recognized and transferable. Woolf exists to increase access to world-class higher education and ensure that it is globally recognized and transferable. The university promotes academic excellence and guards values that are humane, democratic and international. With ECTS credits that are globally recognized and transferable, students at Woolf can be confident that their degrees will have real value and be recognized by employers worldwide.
Specific degree programs are accredited via the legal entities designated below, but all programs offered through Woolf meet the same rigorous standards of quality assurance managed through Woolf’s software platform, the Accreditation Management System (AMS).
Woolf University is a registered and trademarked entity with the following:
- The United States Patent and Trademark Office United States (USPTO)
- The European Union Intellectual Property Office (EUIPO)
- Intellectual Property India (IPIndia)
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What you’ll get as a Masters student with Exeed College
If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.
Assignment and Assessment
University of Woolf – Exeed College follows an assignment-based assessment approach, and the student needs to submit an assignment after each module.
Applicants must have attained the following qualifications:
- Bachelor’s Degree from a recognized University
- Mature Entry Route based on work experience (minimum 5 years)
- Duly filled application form
- Academic documents
- A copy of your passport
- A photograph