Exeed College

Master of Business Administration in Marketing

Acquire a profound grasp of marketing principles worldwide through our MBA in Marketing program. Engage in key modules focusing on leadership, strategic thinking, technology management, and more, setting the foundation for success in the dynamic business landscape with this Masters in Marketing program.

Program Overview

The MBA in Marketing program provides students with a comprehensive understanding of marketing principles and practices in both domestic and international contexts. The program consists of core modules and specialisation modules, covering a wide range of topics.

The core modules focus on developing leadership skills, strategic thinking, effective managerial communication, technology and operations management, evidence-based decision-making, supply chain management, strategic economics, integrative and strategic thinking, working with others, and ethical issues for managers. The specialisation modules delve deeper into topics such as global marketing, consumer behaviour analysis, marketing strategy development, brand management, market segmentation, sales force organisation, and sales management strategies.

By the end of the program, students will be equipped with the knowledge and practical skills needed to excel in marketing roles and contribute to the success of organizations in today’s dynamic business environment.

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    Master of Business Administration in Marketing: This pathway is designed for learners who intend to specialize in Marketing.

    Core Modules

    This module is designed to inform and help the students, gain adequate awareness of the various aspects of teamwork, coordination and leading in the organization. One of the most essential requirements in any organization is the skill to get the work done from the people and be an inspiration that keeps the people going. This course hence covers various aspects of leadership, will discuss the reasons of lack of motivation in the team and tips for communicating and leading in a way that the employees are not only inspired but remain engaged in the organization. The learners will also gain in-depth insights about cooperation and various cultural value orientations. 

    Learning Outcomes

    LO1: Critically review and analyse the framework of leadership and consider the nature, strengths, and weaknesses of the various approaches: traits; functional; behavioural; style; contingency. The continuum of leadership behaviour should be explored in some depth with consideration of the factors determining the chosen leadership style.

    LO2: Define “cooperation” and discuss the concept of cultural value orientations.

    The core concepts that have been covered up in this module relate to the strategical aspects of the company. The learners will be able to understand about the strategic management and various skills that are required by a leader or the top-level management in order to attain the vision and mission of the firm. This module is focused giving enough knowledge to the learners about the strategy formulation and implementation process. Furthermore, it is also focused on various changes that an organization can bring in based on the  current market situations. These changes are inevitable and hence the module will prepare the learner with choosing the right types of leaders to implement right strategies in the times of changes. 

    Learning Outcomes

    LO1: Define “Strategic Management” and discuss how knowledge and skills in leadership and strategic management support the creation and achievement of organisational vision and strategy.

    LO2: Evaluate the significance of strategy when initiating effective change management in an organisation. Furthermore, analyse the impact of strategy on leadership and human behaviour in the organisation.

    The module has been structured to make the learners aware about the concept of communication in the workplace. The only thing that connects one person with the other is the communication. Verbal or non-verbal, it is the communication that helps people comprehend the objective or agenda of the conversation. As simple as the concept looks, when the communication becomes a part of professional outlook, it has to be understood very clearly. Hence, the main focus of this module will be to uncover the details about workplace communication, its modes, and barriers. Following the understanding of the basics of the concept, the learners will be made aware about the organizational structures and different management styles and its link with the organizational communication. Lastly, the module will be completed by enlightening the learners about the technology and its influence on managing the workplace communication effectively. 

    Learning Outcomes

    LO1: Define Managerial communication. Critically evaluate the effectiveness of communication within an organisation by reviewing the principles and barriers in workplace communication.

    LO2: Analyse different models of workplace communication and review the impact of organizational structures and leaders on the workplace communications. Discuss the type and influence of technological advancement in managerial communication.

    Technology and Operations Management provides a comprehensive overview of technology utilization to drive a competitive advantage for company operations. Learners explore various technology solutions for business process automation, including value proposition analysis across organization functions.

    You’ll also analyze how technology can be leveraged to improve product development during the four lifecycle phases. The course provides a detailed overview of the impact of technology on various operating models such as manufacturing, supply chain management, customer-facing, product development, and support functions (e.g., HR and finance).

    Learning Outcomes

    LO1: Analyse the various tools, techniques and apply suitable tools and techniques in different alternative scenarios of Operations Management

    LO2: Demonstrate operations strategy in a domestic and global context and evaluate how the use of technology has impacted operational functions.

    This course offers you a basic introduction to postgraduate research to understand how evidence is used for decision-making. By exploring scholarly literature you will become familiar with the objectives and importance of quality research, and the methods of data collection using descriptive statistics and processes involved in carrying it out. Understanding research and the processes involved in conducting, designing, reporting, interpreting, and evaluating research is of paramount importance to success in postgraduate study. 

    Learning Outcomes

    LO1: Understand how to critically analyze business data in an organizational decision-making context. 

    LO2 Demonstrates an ability to produce appropriate graphical and numerical descriptive statistics for different data types and use it for decision-making.

    This module supports strategic decision makers and operational managers in international and domestic markets to manage successful logistics across their business. It demonstrates the concepts of supply chain in detail and helps in exploring the relationship of the same with the business objectives. Logistics and procurement which are the crucial area of any business firm, are also understood through the learnings of this module. This course will give the learners an opportunity to gain a detailed outlook on various logistics drivers and the ways in which companies can make their supply chain a factor of competitive advantage.  

    Learning Outcomes

    LO1: Understand the relationship between supply chain management and organizational business objectives.

    LO2: Understand the role of logistics and procurement in supply chain management.

    The Economics course explores basic economic principles (theories and applications) that are relevant to the business core in the MBA program. This course is about learning to think like an economist and amassing the tools necessary to do so, including the study of microeconomics and macroeconomics.

    Course objectives are to learn the determinants of market demand and supply and how economists model markets; to examine production and cost analysis; to learn how firms manage in competitive and monopolistic environments; to study strategic firm behavior, including basic game theory, entry and deterrence, collusion and cooperation, and bargaining; to develop an understanding of information, auctions, and incentives; to analyze gross domestic product and its components as well as monetary policy and the supply and demand for money; and to provide a strong foundation for understanding the business cycle.

    Learning Outcomes

    LO1: Critically analyze the knowledge economy and the various drivers of economic changes which impacts business activities. 

    LO2: Demonstrate how macroeconomic and microeconomic objectives impact business growth.

    This collection of stackable topics introduces the fundamental principles of modern strategic thinking and the basic tools of strategic analysis, building your capability to outline a meaningful future direction for an organization. Recognizing the nature of organizations as complex open systems, this course offers an integrative, practical perspective on strategic thinking and puts forward a view of Strategic Management as guided emergence.

    Learning Outcomes

    LO1: Evaluate the role and contribution of the integrative thinking approach in leadership. 

    LO2: Analyze the role of strategic thinking in strategic management to critically evaluate the relationship between strategy, stakeholder expectations and organizational performance

    This module is a critical module to for the learners to explore the concepts of human resource in the company. Any organization can work effectively and efficiently when the people in the company are working in harmony and utilizing their team management skills. Since globalization, the world has become a smaller place where people can easily cross the national borders and move to international borders to gain more experience and grow more. The content of this module will hence highlight the international human resource management concept. A part of this content is focused on the core role of the human resource management department which is monitoring and supporting the workforce. This course will be termed as fully completed as and when the learner will understand the importance of motivation by learning different types of motivation and the time to use them to solve the issues in the organization especially the international organizations. 

    Learning Outcomes

    LO1: Discuss IHRM. Identify some of the key HRM challenges facing organisations working internationally with diversified workforce.

    LO2: Analyse the ways in which organizations monitor and support people in the workplace. Demonstrate an understanding of importance of motivation within groups and teams. Further exploring the types of motivation and using motivation to solve problems.

    Today’s managers must necessarily concern themselves with ethical issues because unethical behavior creates legal risks and damage to businesses as well as employees and consumers. Business ethics have become an integral part of business education in general. A student or manager who is well-versed in ethical behavior in practices, not only in the domestic market but internationally, will find him or herself better prepared to deal with issues or situations that may arise that don’t always involve easy answers or decisions. This course introduces the importance of ethics in business. Students focus on the significance of ethics to stakeholders; examine who bears responsibility for monitoring ethics; and explore ethical situations common in organizations. 

    Learning Outcomes

    LO1: Understand and evaluate business ethics theory & corporate social responsibility of various organizations and its influences on ethical decisions. 

    LO2: Critically evaluate the issues in business ethics and their potential effect on personal, managerial, and corporate decisions in the global context.

    Specialization Pathway

    This module is designed to expose and help the students to gain an awareness of the various aspects of marketing in a global context. Understanding of contemporary theories and their applications in the research field of international marketing and management that provides the students with an opportunity to understand the global marketing environment and its application for originality in developing, applying and implementing ideas in the areas of international management and international marketing. It’s also helping the students to evaluate and identify the factors that help develop appropriate market entry strategy combined with product development and promotion internationally.

    Learning Outcomes

    LO1: Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.

    LO2: Develop marketing plans with application of appropriate marketing models, tools and techniques.

    LO3: Evaluate the processes involved in brand management and how they influence consumer behaviour.

    LO4: Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.

    This module is designed to help students understand the influence consumer behaviour has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.

    Learning Outcomes

    LO1: Analyse consumer motivations and decision process.

    LO2: Examine Market segmentation and how segmentation can inform marketing strategy.

    LO3: Develop a substantial understanding of marketing situations in an analytical manner.

    LO4: Effectively produce, interpret, and analyse written text and business presentations for creating effective marketing channels.

    This specialization module helps learners advance their careers in sales and marketing. It addresses questions such as: how successful sales and marketing strategies are designed, advanced sales and marketing tools applied and sales activities efficiently planned, staffed, led and controlled.

    Learning Outcomes

    LO1: Understand the basic principles of sales management.

    LO2: Critically develop a plan for organizing, staffing and developing a sales force.

    LO3: Evaluate sales and sales management strategies in relation to current, legal and ethical standards of practice.

    LO4: Critically evaluate the use of sales management tools such as sales forecasting, compensation methods and sales reports.

    The module has been designed to enlighten the learners about research. Understanding, evaluating, and analysing a concept can be critical to decision-making. Therefore, this course and its content will expose the learners to various areas of research work. The core outline of this module will assist in exploring the theoretical aspects of research work and will enable the students to propose as well as defend their areas of interest in which they want to make a contribution through the findings of their work.

    Learning Outcomes

    Live & interactive lectures by expert faculties

    Recorded session for offline viewing

    World-class curriculum by eminent faculty

    Regular webinars by industry leaders

    Assignments for module assessments

    Easy-to-use LMS accessible anywhere

    Online library to further enhance your knowledge

    Dissertation on your area of research work

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      What you’ll get as a Masters student with Exeed College

      In-depth Knowledge of Your Field

      Increased Opportunities

      A Higher Earning Potential

      Reputation and Credibility

      Better Networking Skills

      Keeps You Competitive

      If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.

      Assignment and Assessment

      University of Woolf – Exeed College follows an assignment-based assessment approach, and the student needs to submit an assignment after each module.

      Entry Requirements

      Applicants must have attained the following qualifications:

      • Bachelor’s Degree from a recognized University
      • Mature Entry Route based on work experience (minimum 5 years)

      Documents Needed

      • Duly filled application form
      • Academic documents
      • Resume
      • A copy of your passport
      • A photograph

      Program Faculty

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      Salma Yehia
      Faculty
      Salma Yehia
      Salma Yehia is a lecturer and research analyst in the areas of Marketing and Business Studies with extensive 7-year experience in academia. She started her teaching career as a lecturer in Egypt at the German University in Cairo (GUC) and has proved herself as a valuable faculty in various domains especially Marketing and Strategic Management. She is also experienced in other business studies as Human Resource Management, International Business, Strategic Leadership, and Business Sustainability. Alongside Salma has professional research experience and has excelled as a Research Assistant on numerous fieldwork research projects in Egypt, Germany, and UAE. Salma holds an MSc in Business Administration with a specialization in Marketing from the GUC. And is currently pursuing her PhD degree at Phillips-University in Marburg; with a thesis titled “The effect of living in a sustainable city on sustainable consumption: a comparative analysis between Germany and UAE”. Her research interests lie in the areas of international marketing, sustainability, consumer psychology, and corporate social responsibility. She has published and presented proceedings at international conferences in Egypt, Germany, and Turkey. In addition to academia, Salma practices Pilates and is passionate about travelling, exploring new destinations, and experiencing diversified cultures.
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      Ms. Maria Monica
      Associate Head of Quality & Compliance
      Ms. Maria Monica
      Maria is an academician with over seven years of teaching experience for Postgraduate and Undergraduate programs. Areas of expertise and research interests include the field of accounting, finance, taxation, banking & education. Published several articles in national and international journals. She is currently pursuing her PhD. Other Qualifications - M. Com (Accounting & Taxation), B. Com (Finance), PGDBI (Banking & Insurance), B.Ed. (Pedagogy Commerce) and UGC NET.
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      Dr. Rekha Shewakramani
      Faculty and Program Leader
      Dr. Rekha Shewakramani
      Dr Rekha Shewakramani has a Doctorate in Management with a specialization in Human Resource Management. Her research focuses on organizational behaviour which associates with a performance at work and contentment in an organization. Rekha has been awarded various accolades in the field of research and management in human resources. Her key achievement was to receive the title of the researcher of the year in 2019 for her presentations and publications in the research field. Rekha started her teaching career in UAE in the year 2020 and has successfully trained various professionals for the certification and courses that have accreditation from the UK. Her hands-on experience in teaching undergraduate and post-graduate students in India is now serving as an encouragement to serve and train professionals about the practices of management across different nations. She has recently become an Associate member of CIPD (Chartered Institute of Personnel and Development, UK) in the year 2022. Being a gold medallist in Master of Business Administration, her research work has been chosen and published in some of the UGC Listed Journals in India. She has always been a part of the education industry by serving as a counsellor, trainer, and research fellow which has helped her in attaining the confidence in developing content and imparting knowledge using a combination of practical and theoretical tools.
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      Ms. Rajashree K.N
      Senior Faculty and Course Leader
      Ms. Rajashree K.N
      Rajshree’s qualification entails MBA in Human Resources, Bachelor's in Science, and BA in Arts. Prior to her 8-year stint in education, she had the privilege to work as human resource personnel in organizations like GE, Nissan, Fullerton India, and Standard Chartered Bank for a span of 8 years.
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      Dr. Noor un Nisa Shahani
      Faculty and Program Leader
      Dr. Noor un Nisa Shahani
      Dr. Noor holds the degree of PhD in Commerce (Management Sciences) from University of Sindh, Jamshoro, Pakistan. Her research interest includes Organizational Behavior, Business Creativity, HR Practices and General Management. She has 10 years of teaching experience at University Level. She also holds a high reputation due to her extraordinary contribution in Research and got award for outstanding research contribution in 2021 by Bath Spa University, UAE. As a trainer Dr. Noor has conducted professional trainings on Research methods Quantitative and Qualitative Analysis. Where she has had the opportunity to train, interact and learn from highly qualified faculty. She has around 30 national and International research publications.
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      Dr. Mark Anthony S. Naval
      Faculty and Program Leader
      Dr. Mark Anthony S. Naval
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      Shahid Wani
      Senior Faculty
      Shahid Wani
      Shahid holds 8 years of experience in Business and Finance, both industrial and academic. For the first 3 years of his working career, he worked for the British Civil Service in the financial domain. He has also been an active volunteer for an NGO in India, specifically working on social issues like women's empowerment, child education, child labour, and dowry. Shahid started his teaching career as a lecturer in India and has accomplished himself as a valuable faculty in various domains of business management, especially in the areas of Accounting, Finance, Risk, and Banking. He is also well equipped and experienced in business areas like HR, Supply Chain, Operations, sustainability, and so on. Besides he is also an established Trainer with years of experience in the Education & Corporate sector in the UAE & India. He earned his Master’s degree in Accounting & Finance from the University of Huddersfield, United Kingdom. Currently, he is pursuing his certification from the Association of Chartered Certified Accountants (ACCA) body, UK. He is also a successful diploma holder in the areas of Leadership and Conflict Management. Being a sports enthusiast, Shahid is a State level cricket player and has played across many states in India and local clubs in the United Kingdom. He has won many certifications and awards in various other sports including basketball and hockey.
      Dr. Vivek Mohan
      Dean – Academic and Student Affairs
      Dr. Vivek Mohan

      Dr. Vivek has extensive experience managing multicultural, high-achieving teams in higher education domains related to the Middle East, the UK, and the US in terms of strategy, operations, and delivery. He is the recipient of the prestigious Medici Enterprise Award for commercialisation of research (UK) and various GCC leadership and organization awards. He holds a PhD in Business Management (UK) and an MSc in International Business (UK), a Doctorate in Management (Spain), an M.Phil in Applied Leadership (Spain) and is certified in Block Chain from UCLA (US), education design from UCL (UK), Project Management from CMI (UK) and blended learning from UNSW (Australia).

      He started his career as an operations consultant and has worked in product development and education design. Dr. Vivek has published and presented papers in international journals and conferences across the globe on topics such as Sustainability, Expatriate Performance and Synchronous online learning. With more than fifteen years of experience in both academia and consulting, he has worked closely with several highly regarded American and British universities on international alliances and digital implementation of higher education programs. Dr. Vivek has consulted for the UK Government (Arts Council, England) and held faculty and researcher positions at Sheffield Hallam University, UK and Leeds Business School, UK. Dr.Vivek has consulted and trained for public institutions and MNCs, including the ICC Cricket Council headquarters, PWC Middle East, Petrofac, Sharjah Co-op and WJ Groundwater.