The MBA in Business Development in IT equips professionals with the strategic, marketing, and analytical skills needed to drive growth in dynamic, technology-driven markets. Tailored for those pursuing a master’s in business development, this program focuses on harnessing innovation, data intelligence, and service excellence to lead business initiatives in IT environments.
Learners gain in-depth knowledge of business development strategies, IT service marketing, and data-driven customer relationship management. Through real-world case studies and applied learning, the program trains future leaders to identify high-potential opportunities, craft compelling value propositions, and implement customer-centric strategies using advanced business intelligence tools. This MBA in business development is ideal for professionals aiming to lead digital transformation and forge lasting partnerships in the global tech industry.
|
Module Code
|
Course
|
ECTS
|
|---|---|---|
|
Part A
|
||
|
MBAISTEC01
|
Business Strategy
|
5
|
|
MBAISTEC02
|
Human Resource Management
|
5
|
|
MBAISTEC03
|
Fundamentals of Finance and Accounting
|
5
|
|
MBAISTEC04
|
Leading Organizational Change
|
5
|
|
MBAISTEC05
|
Strategic Operations Management
|
5
|
|
MBAISTEC06
|
Research Methodology
|
5
|
|
Part B
|
||
|
|
Specialization 7: Business Development in IT
|
|
|
MBAISTEC21
|
Business Development
|
5
|
|
MBAISTEC22
|
Marketing of Services
|
5
|
|
MBAISTEC23
|
Customer Relationship Management & Sales Monitoring
|
5
|
|
Part C
|
||
|
|
Capstone Project
|
15
|
|
|
Total Credits
|
60
|
This module aims to guide students in analysing and assessing different elements of Business Strategic Management within an international setting. It examines key theories, models, and frameworks to offer a deeper understanding of how organizations progress through different phases to attain success. Additionally, the module enables students to analyze the connection between corporate strategies, performance outcomes, and the demands of stakeholders.
LO1. Examine the principles and frameworks of strategic management, and critically assess how organizational strategy aligns with stakeholder demands and performance outcomes.
LO2. Assess the influence of contemporary and evolving economic, political, and cultural factors on strategic decision-making in a global business environment.
LO3. Design effective business strategies amid challenges posed by innovation and change and analyze their role in driving organizational success.
LO4. Create actionable plans for executing business strategies while improving stakeholder satisfaction and engagement.
This module provides a comprehensive understanding of human resource management principles and practices, equipping students with the requisite knowledge, skills, and competencies for effective people management within contemporary organizations. It aims to facilitate the development of students’ individual managerial and leadership philosophies, informed by a critical examination of assumptions and beliefs regarding human behavior in the workplace. Recognizing the dynamic and competitive global business environment, the module addresses the strategic importance of human resource management in navigating organizational challenges across domestic and international contexts. Furthermore, it introduces the relevance of HRM practices within a globalized framework, exploring their significance, scope, and fundamental applications.
LO1: Assess the strategic role of HRM practices and their interplay with organizational behaviour to resolve business challenges and improve effectiveness.
LO2: Critically evaluate key leadership theories by analyzing their characteristics, strengths, and limitations. Assess the leadership behaviour continuum and contextual influences on style selection.
LO3: Analyze organizational behavior and its link to management, assessing influences on individual/group behavior and management’s role in aligning dynamics with strategic goals.
LO4: Evaluate IHRM’s strategic impact on global performance, analyze multinational HRM challenges, and assess best practices for adoption.
This module aims to provide next-generation leaders with a level of practical understanding that can be used in the workplace by covering a range of key areas in financial accounting, management accounting and finance in general. The module covers analysis and interpretation of financial statements of contemporary firms, cost classification, investment appraisal and budgeting affecting the financial behaviour of an organization.
LO.1 Critically analyse Financial Accounting Principles to measure Bottom Line impact and develop competitive strategies.
LO.2 Critique the relevance and significance of Budgeting Process, Techniques and Methods in driving Organizational Performance.
LO.3 Evaluate Financial Statements and business performance using Ratio Analysis.
LO.4 Evaluate investment appraisal techniques to support decision-making.
This module delves into the critical aspects of leading strategic change within organizations operating in today’s dynamic global landscape. It builds upon foundational strategic change management principles to equip students with the knowledge and skills necessary to analyze the need for change, formulate effective change strategies, navigate organizational complexities, and engage stakeholders throughout the transformation process. The module emphasizes the pivotal role of leadership in driving successful strategic change initiatives while considering ethical implications and the impact on organizational performance and stakeholder expectations.
LO1. Critically evaluate the implications of managing strategic change and its role in driving organisational transformation.
LO2. Analyse and critique the key organisational management challenges arising from transformation, assessing their impact on operational and human dimensions.
LO3. Synthesise and critically assess the effectiveness of change strategies, evaluating their influence on leadership dynamics and human behaviour within organisations.
LO4. Critically appraise change management theories, examining their application to leadership and employee engagement in fostering successful transformation.
This module aims to equip postgraduate students with a comprehensive understanding of operations management’s strategic significance and its role in securing a competitive edge for organizational success. It explores the crucial interdependencies between operations and other key business functions, such as marketing, finance, and information systems, emphasizing how their synergistic collaboration drives the achievement of overall business objectives.
LO1: Understand and utilize a range of operations management tools and methodologies, selecting and applying appropriate techniques across diverse operational scenarios.
LO2. Employ information management principles and critically assess their application within operational functions to foster competitive advantage and enhance global organizational competitiveness.
LO3. Apply and critically appraise the significance of project management methodologies in various business contexts.
LO4. Demonstrate an understanding of operations strategy in both national and international settings and evaluate the impact of technological advancements on operational functions.
Research Methodology is an opportunity for students to demonstrate their ability to investigate issues of their own choice over a significant period. Essentially this is an individual effort, but it is carried out with the guidance and advice of a supervisor. Research is a creative and investigative process that only learners can develop in totality. All learners are expected to attend the research methods sessions conducted as scheduled and informed by the course admin. The research methods are conducted to help learners understand the various aspects of Research and the dissertation journey in detail. Research method sessions usually involve detailed lectures and training activities on writing the literature review, different methodologies and philosophies, quantitative and qualitative analysis etc. among other aspects.
LO1: Design and justify an independent research project, selecting appropriate methodologies and philosophies to address a chosen research issue.
LO2: Critically evaluate academic literature, synthesizing key theories and gaps to construct a coherent literature review.
LO3: Apply quantitative and/or qualitative research techniques, demonstrating competence in data collection, analysis, and interpretation.
LO4: Develop a structured dissertation, adhering to academic standards while presenting findings, conclusions, and recommendations effectively.
This module provides a critical exploration of business development within IT organisations, highlighting its strategic alignment with marketing and sales to drive growth and sustain competitive advantage. Learners will assess and integrate advanced methods for identifying, qualifying, and nurturing business opportunities in rapidly evolving technology markets. Emphasis is placed on designing innovative, client-focused value propositions that resonate in complex IT environments. The module also develops students’ expertise in stakeholder engagement, strategic negotiation, and persuasive communication, all essential for building enduring partnerships. Through applied case studies and strategic analysis, learners will gain the tools to lead business development initiatives in digital-driven organisations.
LO1: Critically evaluate the strategic function of business development within IT organisations, examining its integration with marketing and sales to drive growth and competitive advantage.
LO2: Assess and synthesise advanced approaches for identifying, qualifying, and nurturing high-potential business opportunities in dynamic technology-driven markets.
LO3: Design and justify innovative strategies for crafting and delivering compelling value propositions to clients and strategic partners in IT-focused environments.
LO4: Apply advanced stakeholder management, negotiation, and communication techniques to cultivate long-term partnerships and accelerate sustainable organisational growth.
This module explores the strategic marketing of IT-based services, focusing on their distinctive characteristics and implications for designing effective service marketing frameworks. Learners will critically analyse customer behaviour, expectations, and service quality dimensions within digital and IT-enabled environments. The module provides a deep understanding of the extended marketing mix (7 Ps) and its application in crafting compelling strategies for technology-driven service offerings. Additionally, students will evaluate the critical role of technology, service recovery, and customer experience management in enhancing satisfaction, loyalty, and retention. Practical insights and case analyses will equip learners with tools to drive growth in competitive IT service markets.
LO1: Critically evaluate the unique characteristics of IT-based services and assess their strategic implications for the development of effective service marketing frameworks.
LO2: Analyse and interpret customer behaviour, expectations, and perceptions of service quality in the context of digital and IT-enabled service environments.
LO3: Apply and critically assess the extended marketing mix (7 Ps) in designing and optimising marketing strategies for technology-driven service offerings.
LO4: Evaluate the strategic role of technology and service recovery mechanisms in enhancing customer satisfaction, loyalty, and long-term value in IT services.
This module explores the strategic application of Business Intelligence (BI) tools in enhancing Customer Relationship Management (CRM) and sales monitoring within technology-enabled environments. Learners will critically evaluate the role of BI in driving data-informed decisions, improving customer engagement, and optimizing sales performance. The module emphasizes the use of advanced techniques in data segmentation, visualization, and performance measurement to extract actionable insights. Students will also design and assess integrated CRM and sales strategies aligned with organizational objectives, using real-time analytics and stakeholder perspectives. Through practical tools and case-based learning, this module prepares learners to lead data-driven customer and sales initiatives.
LO1: Critically evaluate the strategic role of Business Intelligence tools in enhancing customer relationship management and sales monitoring within technology-enabled environments.
LO2: Analyse and interpret complex sales and customer data using advanced BI tools to inform decision-making, identify trends, and support strategic sales planning.
LO3: Apply advanced techniques in segmentation, visualization, and performance measurement to monitor customer engagement and sales effectiveness.
LO4: Design and critically assess integrated CRM and sales monitoring strategies that align with organizational goals, leveraging real-time analytics and stakeholder insights.
Istec is a prestigious business school in France, renowned for its academic excellence and global recognition. With 63 years of expertise in business education, Istec offers professional bachelor’s, master’s, and doctoral programs across 14 disciplines. The institution collaborates with 100 international exchange centers and has established partnerships with over 1,500 institutions worldwide, fostering strong academic and research collaborations.
Ranked 28th in l’Etudiant 2024 Ranking of business schools in France, Istec stands as a leading institution, equipping future business leaders with the skills and knowledge required to navigate an evolving global economy. As a member of AACSB and EFMD, and recognized by the French State, Istec Business School continues to uphold its reputation for excellence, innovation, and strategic impact in business education.
Suite 704, City Gate Tower, Al Ittihad Road, Al Taawun, Sharjah, UAE
Email : info@exeedcollege.com
Phone : +971 6 531 2511, 6 745 2556
Toll-free: 800 EXEED (39333)
