MBA in Marketing
The Carolina MBA program is extremely job-focused and designed to elevate employment outcomes for graduates by equipping them with competencies in demand.
The Carolina Master of Business Administration (MBA) degree is designed for professionals who are seeking to advance their careers. Whether you are a mid-level manager seeking to move up the career ladder into senior leadership, or a non-profit professional seeking to establish a charitable organization, or a fresh graduate from a non-business discipline, the Carolina MBA will equip you with the cutting-edge business disciplinary competencies and skills necessary for success in the 21st-century business environment.
This specially crafted Dual award MBA program comprising the MBA degree awarded by Carolina University notably provides an opportunity to develop the breadth of skills necessary to move into leadership ranks or transition from staff roles into management positions. And for most graduates, it is an avenue for upward financial and social mobility.
Exeed College recruits students on rolling intakes in the diploma stage with guaranteed intakes in August, October, January, April and July for the enrollments of the MBA.
Students undergo 6 months of intensive study online through the state-of-the-art” live interactive” virtual learning environment of Exeed in Part A of the program. Successful learners of the diploma progress to Part B to complete their study of the remaining credits required for the MBA of Carolina International University, USA.
Marketing is a critical function in any business enterprise. Effective marketing management is essential to maintain and expand the share of the market as competition, both domestic and international, grows in a globalised market for goods and services. As digital penetration increases and consumption decisions are driven primarily by internet activity, enterprises have to evolve new strategies and tools to gain market share.Consumers are faced with an array of purchasing choices and successful businesses manage to become the preferred choice by molding and matching customer preferences. Businesses are having to invest in personnels possessing digital and other skills to compete more effectively.
According to the official Bureau of Labor Statistics data, market research analysts and marketing specialist occupations are projected to grow 20% during the 2018-2028 period. The BLS data shows that the median wage for advertising, promotions, marketing managers was $132,620 per year in 2018. The Carolina University MBA with a concentration in marketing, stresses digital marketing strategies and management techniques to prepare graduates for success in a rapidly evolving field.
The program is extremely job-focused and designed to elevate employment outcomes for graduates by equipping them with competencies in demand. Students will learn the essentials of areas, including sales and marketing, CRM software, database query/ERP/web software, consumer behavior, digital marketing, strategy, and communications
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|CIQGM 703||Strategic Change Management||20 credits|
|CIQGM 705||Strategic Management and Leadership||20 credits|
|CIQGM 702||Operations Management||20 credits|
|CIQGM 701||International Human Resource Management||20 credits|
|CIQGM 704||International Marketing||20 credits|
|CIQGM 707||Management Accounting and Finance||20 credits|
Core Courses* Any 3 out of 9 to be studied.
|BUS 521||Management Information Systems||3 Credit Hours|
|BUS 522||Principles of Organization Finance||3 Credit Hours|
|BUS 612||Organizational Business Culture||3 Credit Hours|
|BUS 621||Contemporary Economic Issues||3 Credit Hours|
|BUS 680||Leadership and Human Behavior||3 Credit Hours|
|MGT 510||Managing for Results||3 Credit Hours|
|MGT 531||Marketing for Results||3 Credit Hours|
|MGT 542||Managerial Accounting||3 Credit Hours|
|MGT 622||Strategic Management||3 Credit Hours|
|MKT 610||Consumer Behaviour||3 Credit Hours|
|MKT 620||Digital Marketing||3 Credit Hours|
|MBA 630||Marketing Management||3 Credit Hours|
|MBA 640||Brand Management||3 Credit Hours|
|MBA 650||Marketing Communications||3 Credit Hours|
Live & interactive lectures by expert faculties
Recorded session for offline viewing
World-class curriculum by eminent faculty
Regular webinars by industry leaders
Assignments for module assessments
Easy-to-use LMS accessible anywhere
Online library to further enhance your knowledge
Dissertation on your area of research work
What our learners have to say
What you’ll get as a Masters student with Exeed College
Save upto USD 1500 on your MBA Program See if you qualify
About Carolina University
The Carolina University (CU), formerly Piedmont International University is committed to educating aspiring leaders worldwide through exceptional teaching, scholarly research, creative innovation, and professional collaboration. Situated in the heart of Winston-Salem, North Carolina, CU is home to a vibrant, diverse, multicultural, and exciting campus life.
If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.
Assignment and Assessment
UCAM – Exeed College follows an assignment-based assessment approach, and the student needs to submit an assignment after each module.
Applicants must have attained the following qualifications:
- Bachelor’s Degree from a recognized University
- Mature Entry Route based on work experience (minimum 5 years)
- Duly filled application form
- Academic documents (High School / Diploma and Bachelor degree with transcripts)
- A copy of your passport
- A photograph
- Statement of purpose
- Experience/Employment letter
*Degrees offered by UCAM are university’s accredited own awards and should not be misconstrued as nationally accredited awards in spain.
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The course will be delivered by senior faculty with decades of experience in Management and Engineering. The panel of faculty have experience in academia as well as industry and this makes them quite suited for teaching professionals who are looking for the next big career progression. Our faculty hold doctorates from international universities like Dundee, Ohio, Texas, Leeds, and Stellenbosch, to name a few, and they have experience working with global organizations. The faculty include senior Director of Two South African firms, a veteran educationist who is a pioneer in online education; a business action coach and an HR Business Partner.
The evaluation is based on assignments for the modules and a Dissertation (project) towards the end of the program. We deliver one module at a time and each module will last for a 1-month post, in which you get a week’s time to complete the assignment. The finished assignment should be uploaded in the Learning Management System (LMS). The faculty will evaluate the assignment and publish your result on the same platform.
Exeed College has implemented a teaching methodology with a greater focus on practical expertise. After the enrollment, you will be given a unique user ID and password to access our online LMS. Our teaching is based on case studies presented via HD videos, which increases students’ involvement, and promotes active learning. The course can be done 100% online. Lectures will be delivered through our LMS and the assignments are to be submitted as a soft copy using your student login. Students benefit from 24/7 access to our award-winning study platform and online resources, which include the necessary study materials for their program:
- Live interactive classes by senior faculties
- A recorded session for offline viewing
- Case studies delivered in HD-quality video
- Online resources and publications
- Full academic support
- E-Books and revision kits
- Quick tests for challenging your knowledge of key concepts and theories
- A dedicated online forum for interaction with tutors and classmates
- Access to success manager
- Self-assessed mock assignments
- Live chat feature for any technical support needed
Apart from 8 live interactive sessions for each module, the learners will benefit from the advantage of having these sessions recorded and archived in their LMS, in order to catch up with the missed live sessions. The learners will also have access to the bite-sized learning videos developed with the course content, access to e-library with hundreds and thousands of journals, case studies, presentations, videos, etc. at their disposal to enhance their learning.
As per European Education Framework, a learner has to achieve 60 European Credit Transfer System (ECTS) in order to get this qualification to be recognized as Masters by any European University and internationally as well. These 60 ECTS are equivalent to 180 UK credits.
UCAM is one of the fastest-growing universities in the European Region and is also one of the most innovative and forward-thinking universities. UCAM is ranked among the top 150 universities in the European Region by the Times Higher Education. Also ranked among the top ten for its Business Administration Program and MBA program in the region, UCAM alumni are currently working with leading companies including Microsoft, EY, PwC, Standard Chartered, PwC, Aramco, Sabic, HSBC, Google, Schlumberger, Air Liquide and Honey Well to name a few. UCAM is internationally recognized, and students can get it attested from the respective Foreign and External Affairs Ministry.
Yes, this will definitely help you in migrating to these countries. Students can get their degree equivalence from ECA (Education Credential Assessment) organizations like WES, ICAS, IQAS.
Each class has about 45 students from different nationalities working with leading companies. The batch of students consists of entrepreneurs, managers, CEOs, supervisors, engineers, consultants, directors and senior executives. Also the students are from diverse sectors like oil & gas, government, media, construction, IT, Telecom, consulting, airline, manufacturing, banking, financial services, retail, pharma, FMCG and healthcare sectors. The current batch has students from Air Liquide, Schulumberg, Air Liquide, Saudi Electricity Company, Amazon, Noon, NMC Healthcare, ADFERT, Etihad, Emirates, Botswana Power Corporation, Allergen, Covance, Julphar and Nutricia to name a few.
Post completion of Part-1, you will be entitled to receive a Postgraduate Extended Diploma in Business Administration (Specialization), which is a Level-7 qualification. This carries 120 UK credits which you may choose to transfer towards your MBA top-up with the same University.
The fee of the program is as published on the website and the scholarship can be provided based on different factors. However, this one-year MBA with Exeed – UCAM is one of the most affordable programs in the UAE region and has a flexible payment plan of monthly installments to pay out the fee in a span of 12 months.
The program fee includes your registration to all courses (Part 1 & 2), certification, career support, course delivery.
You can apply by submitting the following documents:
- Application form
- Most updated resume
- Scanned copy of your highest qualification certificate
- Copy of passport
- Passport size photograph
When it comes to an online study program the first question that comes to a student is whether it is a self-study program, but with Exeed College we are looking at more of a guided level learning program with live interactive sessions being conducted which already covers up the main factor involved in availing a full time MBA title. As per European Education Framework, a learner has to achieve 60 ECTS before he/she can be conferred an MBA by any European University. These 60 ECTS which are considered as a full time MBA title under global standards. Through Cambridge International Qualification (CIQ), Exeed has partnered with different Universities in Europe/UK/USA to assist busy working professionals to realize their dream of earning an MBA under a guided level learning program flexible and well-structured online based level platform.
MOFA stands for Ministry of Foreign Affairs. UAE MOFA attestation is mandatory on every document after UAE embassy attestation for getting a valid visa. UCAM MBA title is verified and recognized under MOFA. MOFA attestation is required for all those universities who do not have a physical campus in the UAE.
MOHE stands for Ministry of Higher Education. MOHE approves, accredits and recognizes only those qualifications which are pursued through a physical campus in the country of origin.
However, MOHE attestation is not mandatory for expats residing in the UAE. Therefore, UCAM MBA Degrees are attested and verified by the Ministry of Foreign Affairs.
-Yes, it is quite possible, as we follow the protocols of Recognized Prior Learning Policy (RPL) under which there are two categories:
*RPCL(Recognized Prior Credential Learning): Where the subjects learnt by the student (transcripts required) based on their previous qualifications (Master’s Degree or Level 6 &7 diploma) are mapped with our course modules post which he/she will be eligible for the Module exemptions.
* RPEL (Recognized Prior Experiential Learning): Where the student documents will be mapped with the prior experiential learning (acquired through work experience), post which he/she will be eligible for some exemptions.
Any university in the world allows maximum exemptions of 1 or 2 modules only as per the policy, exceptional cases would be discussed with the authority concerned, to be taken into the consideration.
NOTE: Course fee and Module Exemptions are two independent factors regardless of the number of modules exempted, the course fee will remain the same. This should be noted by the student prior to raising the module exemption request.
Once the module exemption feedback is received, the Advisor concerned will submit the RPL Letter to the student stating the number of modules exempted along with its credits.
Yes, this will help you in migrating to these countries. Students can get their degree equivalence from ECA (Education Credential Assessment) organizations like WES, ICAS, IQAS, as we hold the World Education Services (WES) accreditation.
Exeed College has legal partnership with CIQ and UCAM, and so a qualification from each of these bodies is collated as one into the Master’s degree to facilitate added benefit to the working professionals.
Although the sessions are being recorded and archived on the LMS system which can be accessed at any time, the student would be required to achieve at least 70% of attendance, which will be captured during the live interactive platform.
Yes, we do provide services in attaining the attestation of a degree certificate with an additional service fee charge.
Students can get their certificates by attending the Graduation Ceremony at the UCAM University Campus, Spain (charges will be additional) or the Certificate will be directly couriered to the respective addresses provided.
All the courses are internationally accepted, including the UAE, and you will receive MOFA attestation for the same, if you wish. An additional charge will be there for the attestation.
Both Westford University and Exeed College are entities of the Westford Education group. We offer MBA programs through various Universities, but we have one University in common which is UCAM and we give different specializations comparing them.
We have mature entry routes for people who want to consider joining MBA, so there are students who have done 12th grade or maybe they have diploma, which is of a lower level, but since we want to enhance their profile on a more wider perspective, this is an additional bonus Diploma Level 7 given to them for enhancing their profile. It’s as good as a free certification.
This program is purely designed for working professionals, we take their time and comfort into consideration. Whatever a student learns in two year is combined into one which in turn saves more time and money.
We have many students from your country who have joined us of which we can assist you in giving references. Plus, we have references of our alumni, who have completed the course and you can talk to them on our website.
None, the services we provide to the high school or a graduate is the same. We don’t distinguish between the students on the basis of education.
It is always better to have an MBA rather than opting for the diploma programs. As a student you will be receiving UK Level 7 Diploma qualification as an added benefit included in the course fee.
6 to 8 months depending on the Deferment reason, if a student exceeds the promised deferment period, the student is bound to pay the registration fees.
PGED is 6 Modules which is 120 UK credits, whereas PG Diploma is 2 modules i.e. 40 UK credits.
Yes, definitely it holds a value as it is an added certificate in your profile. A student will gain instant free membership of 1 year affiliate level.
The dedicated career support team will assist you from your first semester at Exeed College until your graduation and beyond if need be.
There will be a further specified timeline given to submit the assignment once the initial deadline is expired. If the student still fails to submit then he/she will get a fine of AED 250.
As the program is purely designed for the working professionals there is no failing system. The student always gets an option of redoing the assignments.