doctorate in management

MBA in Marketing Management

Fully accredited and internationally recognised program, this one year MBA in Marketing Management is designed for career progressive management professionals. The program will prepare for roles in Marketing Management, Business Development, Marketing Analysis, Digital Marketing, and Digital Business.

Fast Track 1 Year

Online Study Mode

EMI Option

European Accredited

Dual Certification

Program Overview

In today’s market, the marketing department plays a major role in managing products and brands and reaching customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segments.

A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing and customer relationship management. The Marketing Management (MM) specialization covers the modules on International Marketing, Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development, Marketing Communication, Product Launch and Management, Market Entry Strategies and Distribution. The program will also cover the modules on product strategies and pricing.

The one year online MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for the marketing professionals who are looking forward to a great career in the marketing domain. Post completion of the program, the learners will be awarded with a postgraduate diploma in Marketing Management from Cambridge International Qualifications, UK and an MBA in Marketing Management Universidad Católica de Murcia, UCAM.

The students enrolling with MBA in Marketing Management will undertake the core modules on International Human Resources, Strategic Change Management, Strategic Management and Leadership and Operations Management and specialized modules on International Marketing Management, Marketing Management and 21 st Century Globalization in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.

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    Master of Business Administration

    Part A consists of six modules, out of which four modules are core while two are specialized modules. Upon completion of Part A, learners will earn 120 UK Credits from Cambridge International Qualifications (CIQ), UK.

    Part B of the program includes a mandatory module and a thesis work. By completing their entire qualification, learners will obtain 60 European Credit Transfer System (ECTS) from Universidad Católica de Murcia (UCAM), Spain.

    Program Outline – Part A

    What our learners have to say

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    Specialization Pathway

    MBA in Marketing Management: This pathway is designed for learners who intend to specialize in Marketing Management.

    Modules

    This module is designed to expose and help the students to gain an awareness of the various aspects of marketing in a global context. Understanding of contemporary theories and their applications in the research field of international marketing and management that provides the students with an opportunity to understand the global marketing environment.

    Learning Outcomes

    • Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
    • Develop marketing plans with application of appropriate marketing models, tools and techniques
    • Evaluate the processes involved in brand management and how they influence consumer behavior
    • Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.

    This module is designed to help students understand the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making

    Learning Outcomes

    • Analyse consumer motivations and decision process
    • Examine Market segmentation and how segmentation can inform marketing strategy
    • Develop a substantial understanding of marketing situations in an analytical manner
    • Effectively produce, interpret and analyse written text and business presentations for creating effective marketing channels.

    Learning Outcomes

    Live & interactive lectures by expert faculties

    Recorded session for offline viewing

    World-class curriculum by eminent faculty

    Regular webinars by industry leaders

    Assignments for module assessments

    Easy-to-use LMS accessible anywhere

    Online library to further enhance your knowledge

    Dissertation on your area of research work

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    Still Not sure? Talk to our Expert Mentors

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      Our learners occupy top positions in companies across industries and some of the world’s best-known firms

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      What you’ll get as a Masters student with Exeed College

      In-depth Knowledge of Your Field

      Increased Opportunities

      A Higher Earning Potential

      Reputation and Credibility

      Better Networking Skills

      Keeps You Competitive

      If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.

      Assignment and Assessment

      UCAM – Exeed College follows an assignment-based assessment approach, and the student needs to submit an assignment after each module.

      Entry Requirements

      Applicants must have attained the following qualifications:

      • Bachelor’s Degree from a recognized University

      Documents Needed

      • Duly filled application form
      • Academic documents (Bachelor degree with transcripts)
      • Resume
      • A copy of your passport
      • A photograph

      *Degrees offered by UCAM are university’s accredited own awards and should not be misconstrued as nationally accredited awards in spain.

      This master’s degree is awarded by UCAM under the provision of university private degrees – Título Propio

      Program Faculty

      UCAMMBA

      Dr. Mark Anthony S. Naval

      Faculty in Education
      Dr. Mark Anthony S. Naval
      UCAMMBA

      Dr. Noor un Nisa Shahani

      Faculty
      Dr. Noor un Nisa Shahani
      Dr. Noor holds the degree of PhD in Commerce (Management Sciences) from University of Sindh, Jamshoro, Pakistan. Her research interest includes Organizational Behavior, Business Creativity, HR Practices and General Management. She has 10 years of teaching experience at University Level. She also holds a high reputation due to her extraordinary contribution in Research and got award for outstanding research contribution in 2021 by Bath Spa University, UAE. As a trainer Dr. Noor has conducted professional trainings on Research methods Quantitative and Qualitative Analysis. Where she has had the opportunity to train, interact and learn from highly qualified faculty. She has around 30 national and International research publications.
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      Shahid Wani

      Senior Faculty
      Shahid Wani
      Shahid holds 8 years of experience in Business and Finance, both industrial and academic. For the first 3 years of his working career, he worked for the British Civil Service in the financial domain. He has also been an active volunteer for an NGO in India, specifically working on social issues like women's empowerment, child education, child labour, and dowry. Shahid started his teaching career as a lecturer in India and has accomplished himself as a valuable faculty in various domains of business management, especially in the areas of Accounting, Finance, Risk, and Banking. He is also well equipped and experienced in business areas like HR, Supply Chain, Operations, sustainability, and so on. Besides he is also an established Trainer with years of experience in the Education & Corporate sector in the UAE & India. He earned his Master’s degree in Accounting & Finance from the University of Huddersfield, United Kingdom. Currently, he is pursuing his certification from the Association of Chartered Certified Accountants (ACCA) body, UK. He is also a successful diploma holder in the areas of Leadership and Conflict Management. Being a sports enthusiast, Shahid is a State level cricket player and has played across many states in India and local clubs in the United Kingdom. He has won many certifications and awards in various other sports including basketball and hockey.
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      Salma Yehia

      Faculty
      Salma Yehia
      Salma Yehia is a lecturer and research analyst in the areas of Marketing and Business Studies with extensive 7-year experience in academia. She started her teaching career as a lecturer in Egypt at the German University in Cairo (GUC) and has proved herself as a valuable faculty in various domains especially Marketing and Strategic Management. She is also experienced in other business studies as Human Resource Management, International Business, Strategic Leadership, and Business Sustainability. Alongside Salma has professional research experience and has excelled as a Research Assistant on numerous fieldwork research projects in Egypt, Germany, and UAE. Salma holds an MSc in Business Administration with a specialization in Marketing from the GUC. And is currently pursuing her PhD degree at Phillips-University in Marburg; with a thesis titled “The effect of living in a sustainable city on sustainable consumption: a comparative analysis between Germany and UAE”. Her research interests lie in the areas of international marketing, sustainability, consumer psychology, and corporate social responsibility. She has published and presented proceedings at international conferences in Egypt, Germany, and Turkey. In addition to academia, Salma practices Pilates and is passionate about travelling, exploring new destinations, and experiencing diversified cultures.
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      Dr. Rekha Shewakramani

      Faculty
      Dr. Rekha Shewakramani
      Dr Rekha Shewakramani has a Doctorate in Management with a specialization in Human Resource Management. Her research focuses on organizational behaviour which associates with a performance at work and contentment in an organization. Rekha has been awarded various accolades in the field of research and management in human resources. Her key achievement was to receive the title of the researcher of the year in 2019 for her presentations and publications in the research field. Rekha started her teaching career in UAE in the year 2020 and has successfully trained various professionals for the certification and courses that have accreditation from the UK. Her hands-on experience in teaching undergraduate and post-graduate students in India is now serving as an encouragement to serve and train professionals about the practices of management across different nations. She has recently become an Associate member of CIPD (Chartered Institute of Personnel and Development, UK) in the year 2022. Being a gold medallist in Master of Business Administration, her research work has been chosen and published in some of the UGC Listed Journals in India. She has always been a part of the education industry by serving as a counsellor, trainer, and research fellow which has helped her in attaining the confidence in developing content and imparting knowledge using a combination of practical and theoretical tools.
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      Maria Monica

      Faculty and Course Leader
      Maria Monica
      Maria is an academician with over seven years of teaching experience for Postgraduate and Undergraduate programs. Areas of expertise and research interests include the field of accounting, finance, taxation, banking & education. Published several articles in national and international journals. She is currently pursuing her PhD. Other Qualifications - M. Com (Accounting & Taxation), B. Com (Finance), PGDBI (Banking & Insurance), B.Ed. (Pedagogy Commerce) and UGC NET.
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      Rajashree K.N

      Senior Faculty and Course Leader
      Rajashree K.N
      Rajshree’s qualification entails MBA in Human Resources, Bachelor's in Science, and BA in Arts. Prior to her 8-year stint in education, she had the privilege to work as human resource personnel in organizations like GE, Nissan, Fullerton India, and Standard Chartered Bank for a span of 8 years.
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      Dr. Vivek Mohan

      Dean – Academic and Student Affairs
      Dr. Vivek Mohan
      Dr Vivek is an award-winning researcher with several years of experience leading the design, delivery and digital transformation of programs in higher education in the UK, Europe and the Middle East. He had previously taken up Faculty and Researcher positions at Sheffield Business School, UK, and Leeds Business School, UK. His corporate training and consulting portfolio includes firms such as PricewaterhouseCoopers, International Cricket Council, WJ Ground Water and Petrofac. Dr Vivek holds a PhD in Business Management and an MSc in International Business from the UK and is certified in education design for higher education from Sydney (UNSW), blockchain essentials (UCLA), blended learning essentials from the UK (UCL-Leeds), and in Project Management from CMI, UK. He is also a certified member of the British Academy of Management and served as the editorial board member of the International Journal of Family Business and Management in the US. He is also a sports enthusiast and plays competitive badminton and basketball.