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MBA in Public Relations and Advertising

One year fully accredited and internationally recognised program in PR and Advertising is designed to provide learners with the knowledge and understanding of the relationship between products/services and the public. The program will prepare for a management career in Public Relations and Advertising

Program Overview

A comprehensive demonstration of basic principles and practices of Advertising and Public Relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area.

The one year online MBA in Public Relations and Advertising is a comprehensive program designed for the business professionals who are looking forward to a managerial or senior administration role. Post completion of the program, the learners will be awarded with a postgraduate diploma in Business Administration from Cambridge International Qualifications, UK and a Master of Business Administration from Universidad Católica de Murcia, UCAM.

The students enrolling with MBA in Public Relations and Advertising will undertake the core modules on International Human Resource Management, Strategic Change Management, Strategic Management and Leadership, Operations Management, Principles of Advertising and Public Relations Management and Public Relations in Integrated Marketing Communications in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.

Fee Structure

AED 32,000

  • Avail of 10% OFF if you wish to pay your fees in one lump sum.
  • Get 5% OFF if you pay the fees in two shots.
  • You can opt for a 12-month installment plan.

Course Duration​

12 months

Awarding Body

PART A - Post Graduate Extended Diploma in Business Management (Public Relations and Advertising) from Cambridge International Qualifications (CIQ)

PART B - MBA in Public Relations and Advertising from Universidad Católica de Murcia (UCAM)

Study Mode

Lectures will be delivered through Learning Management System (LMS), an online integrated software used for creating, delivering, tracking, and reporting educational courses and outcomes.

Remote Learning:

You can participate in classes from anywhere in the world, provided you have a computer and internet connection.

Hybrid Learning: 

Hybrid learning takes a comprehensive approach to combining the best parts of face-to-face and online learning to create the ideal learning experience, where it is most convenient for the learners.

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Master of Business Administration

Part A consists of six modules out of which four modules are core while two are specialized modules. The six modules will be delivered over a period of six months. All the learners who complete part A will attain 40 European Credit Transfer System (ECTS), which is equivalent to 120 UK Credits.

Part B consists of a mandatory module and a thesis work. The duration of Part B is six months and all the learners who complete part A and Part B will be awarded with a degree in MBA in Public Relations and Advertising from UCAM Spain and will attain 60 ECTS, which is equivalent to 180 UK credits.

Program Outline – Part A

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    Specialization Pathway

    MBA Public Relations and Advertising: This pathway is designed for learners who intend to specialize in Public Relations and Advertising. 

    Modules:

    A comprehensive demonstration of basic principles and practices of advertising and public relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area. It gives an overview of public relations practice and addresses the consistent use and value of public relations in influencing business decision-making on a daily basis in a variety of for-profit and not-for-profit organizations and situations.

    Learning Outcomes

    • Understand the concepts and principles of advertising and Public relations.
    • Understand and evaluate the objectives and importance of formulating Advertising strategies in a local and global context.
    • Be able to diagnose and analyse situations and deal with factors affecting the PR activities of an organization.
    • Understand the role public relations and advertising plays in the wider society and across the full spectrum of organizational communication mechanisms.

    The module is designed to understand the role of Public relations as part of integrated marketing communication strategy. The learners will understand to use an appropriate Integrated Marketing Communications (IMC) tools and techniques to develop, execute and evaluate a public relations-led IMC campaign. The module also provides a more in-depth understanding of integration management principles and strategies. It also helps to understand the importance of integrating PR activities with the Marketing Campaign

    Learning Outcomes

    • To understand the concept of integrated marketing communication and the role of PR in IMC.
    • Be able to use appropriate tools and techniques to develop and execute PR-led campaigns.
    • Understand the role and application of digital marketing in the execution of a successful PR campaign.
    • Identify and evaluate the challenges and issues faced by organizations in respect of their PR strategies on both domestic and global level.

    Learning Resources

    Live & interactive lectures by expert faculties

    Recorded session for offline viewing

    World-class curriculum by eminent faculty

    Regular webinars by industry leaders

    Assignments for module assessments

    Easy-to-use LMS accessible anywhere

    Online library to further enhance your knowledge

    Dissertation on your area of research work

    What our learners have to say

    Musab Salim Said Al Adwani

    MBA in Health and Safety Leadership

    I would like to thank Exeed College for the big day. The journey was so enriching that we could make it. I would like to thank each and everyone at Exeed, the faculty, the professors, and academic managers.

    Kovilen Coolen

    MBA in Global Banking and Finance

    I would like to congratulate all my friends. My learning days at Exeed College were very exciting. I take this opportunity to thank all the staff at Exeed College, the faculty, and my peers for the enriching experience.

    Eric Chiu

    MBA Global Banking and Finance

    My learning journey with Exeed college has been filled with fun and a life changing experience. I did not expect that I’d be able to pursue my dream of MBA. I was of the understanding…

    Emmanuel Ndebele

    MBA in Supply Chain Management

    It has been a great experience studying with Exeed College. I had a wonderful experience with everyone, including the faculty, and other staff. The lecturers were very helpful and the course module was very useful…

    Badria Ahmed Salloum

    MBA General Management

    My overall experience with Exeed College for the MBA degree awarded by UCAM, Spain was very gratifying and I call myself one of the lucky ones. It was the beginning of the pandemic and things had started…

    Johnpaul Uzonwa

    MBA in Health and Safety Leadership

    I am an HSE professional working in Abu Dhabi. I graduated from UCAM University with an MBA in Health and Safety Leadership. This was made possible through Exeed College. I have been studying in Exeed College…

    What you’ll get as a Masters student with Exeed College

    In-depth Knowledge of Your Field

    Increased Opportunities

    A Higher Earning Potential

    Reputation and Credibility

    Better Networking Skills

    Keeps You Competitive

    Save upto USD 1500 on your MBA Program See if you qualify

    Program Faculty

    Dr. Noor un Nisa Shahani

    Faculty

    Dr. Noor un Nisa Shahani
    Dr. Noor holds the degree of PhD in Commerce (Management Sciences) from University of Sindh, Jamshoro, Pakistan. Her research interest includes Organizational Behavior, Business Creativity, HR Practices and General Management. She has 10 years of teaching experience at University Level. She also holds a high reputation due to her extraordinary contribution in Research and got award for outstanding research contribution in 2021 by Bath Spa University, UAE. As a trainer Dr. Noor has conducted professional trainings on Research methods Quantitative and Qualitative Analysis. Where she has had the opportunity to train, interact and learn from highly qualified faculty. She has around 30 national and International research publications.

    Shahid Wani

    Senior Faculty

    Shahid Wani
    Shahid holds 8 years of experience in Business and Finance, both industrial and academic. For the first 3 years of his working career, he worked for the British Civil Service in the financial domain. He has also been an active volunteer for an NGO in India, specifically working on social issues like women’s empowerment, child education, child labour, and dowry. Shahid started his teaching career as a lecturer in India and has accomplished himself as a valuable faculty in various domains of business management, especially in the areas of Accounting, Finance, Risk, and Banking. He is also well equipped and experienced in business areas like HR, Supply Chain, Operations, sustainability, and so on. Besides he is also an established Trainer with years of experience in the Education & Corporate sector in the UAE & India. He earned his Master’s degree in Accounting & Finance from the University of Huddersfield, United Kingdom. Currently, he is pursuing his certification from the Association of Chartered Certified Accountants (ACCA) body, UK. He is also a successful diploma holder in the areas of Leadership and Conflict Management. Being a sports enthusiast, Shahid is a State level cricket player and has played across many states in India and local clubs in the United Kingdom. He has won many certifications and awards in various other sports including basketball and hockey.

    Salma Yehia

    Faculty

    Salma Yehia
    Salma Yehia is a lecturer and research analyst in the areas of Marketing and Business Studies with extensive 7-year experience in academia. She started her teaching career as a lecturer in Egypt at the German University in Cairo (GUC) and has proved herself as a valuable faculty in various domains especially Marketing and Strategic Management. She is also experienced in other business studies as Human Resource Management, International Business, Strategic Leadership, and Business Sustainability. Alongside Salma has professional research experience and has excelled as a Research Assistant on numerous fieldwork research projects in Egypt, Germany, and UAE. Salma holds an MSc in Business Administration with a specialization in Marketing from the GUC. And is currently pursuing her PhD degree at Phillips-University in Marburg; with a thesis titled “The effect of living in a sustainable city on sustainable consumption: a comparative analysis between Germany and UAE”. Her research interests lie in the areas of international marketing, sustainability, consumer psychology, and corporate social responsibility. She has published and presented proceedings at international conferences in Egypt, Germany, and Turkey. In addition to academia, Salma practices Pilates and is passionate about travelling, exploring new destinations, and experiencing diversified cultures.

    Dr. Rekha Shewakramani

    Faculty

    Dr. Rekha Shewakramani
    Dr Rekha Shewakramani has a Doctorate in Management with a specialization in Human Resource Management. Her research focuses on organizational behaviour which associates with a performance at work and contentment in an organization. Rekha has been awarded various accolades in the field of research and management in human resources. Her key achievement was to receive the title of the researcher of the year in 2019 for her presentations and publications in the research field. Rekha started her teaching career in UAE in the year 2020 and has successfully trained various professionals for the certification and courses that have accreditation from the UK. Her hands-on experience in teaching undergraduate and post-graduate students in India is now serving as an encouragement to serve and train professionals about the practices of management across different nations. She has recently become an Associate member of CIPD (Chartered Institute of Personnel and Development, UK) in the year 2022. Being a gold medallist in Master of Business Administration, her research work has been chosen and published in some of the UGC Listed Journals in India. She has always been a part of the education industry by serving as a counsellor, trainer, and research fellow which has helped her in attaining the confidence in developing content and imparting knowledge using a combination of practical and theoretical tools.

    Maria Monica

    Faculty and Course Leader

    Maria Monica
    Maria is an academician with over seven years of teaching experience for Postgraduate and Undergraduate programs. Areas of expertise and research interests include the field of accounting, finance, taxation, banking & education. Published several articles in national and international journals. She is currently pursuing her PhD. Other Qualifications – M. Com (Accounting & Taxation), B. Com (Finance), PGDBI (Banking & Insurance), B.Ed. (Pedagogy Commerce) and UGC NET.

    Rajashree K.N

    Senior Faculty and Course Leader

    Rajashree K.N
    Rajshree’s qualification entails MBA in Human Resources, Bachelor’s in Science, and BA in Arts. Prior to her 8-year stint in education, she had the privilege to work as human resource personnel in organizations like GE, Nissan, Fullerton India, and Standard Chartered Bank for a span of 8 years.

    Mohamed Irfan Shaikh

    Program Head – MBA Courses

    Mohamed Irfan Shaikh
    Irfan brings with him a prosperous ten years of academic and industry experience. After leading a packaging plant for three years, he shifted to academics and never left. He has taught in the business and management departments of the UK, European, and Indian-based universities and even contributed as an internal verifier for SQA briefly. He is also a content creator for Blockchain and Analytics-based programs under the business domain. He has completed many successful projects for the RAK Recycles initiative of the Ras al Khaimah government and is still associated with sustainable projects. He is pursuing a PhD in Management and holds a Master’s in Management Studies and Bachelor of Engineering while achieving AFHEA from HEA, UK. His areas of interest are Business Analytics, Blockchain Applications, Multivariate Analysis, Quantitative Methods, Decision Science and Operations Research.

    Dr. Vivek Mohan

    Dean – Academic and Student Affairs

    Dr. Vivek Mohan
    Dr Vivek is an award-winning researcher with several years of experience leading the design, delivery and digital transformation of programs in higher education in the UK, Europe and the Middle East. He had previously taken up Faculty and Researcher positions at Sheffield Business School, UK, and Leeds Business School, UK. His corporate training and consulting portfolio includes firms such as PricewaterhouseCoopers, International Cricket Council, WJ Ground Water and Petrofac. Dr Vivek holds a PhD in Business Management and an MSc in International Business from the UK and is certified in education design for higher education from Sydney (UNSW), blockchain essentials (UCLA), blended learning essentials from the UK (UCL-Leeds), and in Project Management from CMI, UK. He is also a certified member of the British Academy of Management and served as the editorial board member of the International Journal of Family Business and Management in the US. He is also a sports enthusiast and plays competitive badminton and basketball.

    If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.

    Assignment and Assessment

    UCAM – Exeed College follows an assignment-based assessment approach, and the student needs to submit an assignment after each module.

    Entry Requirements

    Applicants must have attained the following qualifications:

    • Bachelor’s Degree from a recognized University
    • Mature Entry Route based on work experience (minimum 5 years)

    Documents Needed

    • Duly filled application form
    • Academic documents (High School / Diploma and Bachelor degree with transcripts)
    • Resume
    • A copy of your passport
    • A photograph
    • Statement of purpose
    • Experience/Employment letter

    *Degrees offered by UCAM are university’s accredited own awards and should not be misconstrued as nationally accredited awards in spain.

    This master’s degree is awarded by UCAM under the provision of university private degrees – Título Propio

    Our Alumni Work At

    Our learners occupy top positions in companies across industries and some of the world’s best-known firms

    Speak to our Admission Team

    FAQs

    The course will be delivered by senior faculty with decades of experience in Management and Engineering. The panel of faculty have experience in academia as well as industry and this makes them quite suited for teaching professionals who are looking for the next big career progression. Our faculty hold doctorates from international universities like Dundee, Ohio, Texas, Leeds, and Stellenbosch, to name a few, and they have experience working with global organizations. The faculty include senior Director of Two South African firms, a veteran educationist who is a pioneer in online education; a business action coach and an HR Business Partner.

    The evaluation is based on assignments for the modules and a Dissertation (project) towards the end of the program. We deliver one module at a time and each module will last for a 1-month post, in which you get a week’s time to complete the assignment. The finished assignment should be uploaded in the Learning Management System (LMS). The faculty will evaluate the assignment and publish your result on the same platform.

    Exeed College has implemented a teaching methodology with a greater focus on practical expertise. After the enrollment, you will be given a unique user ID and password to access our online LMS. Our teaching is based on case studies presented via HD videos, which increases students’ involvement, and promotes active learning. The course can be done 100% online. Lectures will be delivered through our LMS and the assignments are to be submitted as a soft copy using your student login. Students benefit from 24/7 access to our award-winning study platform and online resources, which include the necessary study materials for their program:

    • Live interactive classes by senior faculties
    • A recorded session for offline viewing
    • Case studies delivered in HD-quality video
    • Online resources and publications
    • Full academic support
    • E-Books and revision kits
    • Quick tests for challenging your knowledge of key concepts and theories
    • A dedicated online forum for interaction with tutors and classmates
    • Access to success manager
    • Self-assessed mock assignments
    • Live chat feature for any technical support needed

    Apart from 8 live interactive sessions for each module, the learners will benefit from the advantage of having these sessions recorded and archived in their LMS, in order to catch up with the missed live sessions. The learners will also have access to the bite-sized learning videos developed with the course content, access to e-library with hundreds and thousands of journals, case studies, presentations, videos, etc. at their disposal to enhance their learning.

    As per European Education Framework, a learner has to achieve 60 European Credit Transfer System (ECTS) in order to get this qualification to be recognized as Masters by any European University and internationally as well. These 60 ECTS are equivalent to 180 UK credits.

    UCAM is one of the fastest-growing universities in the European Region and is also one of the most innovative and forward-thinking universities. UCAM is ranked among the top 150 universities in the European Region by the Times Higher Education. Also ranked among the top ten for its Business Administration Program and MBA program in the region, UCAM alumni are currently working with leading companies including Microsoft, EY, PwC, Standard Chartered, PwC, Aramco, Sabic, HSBC, Google, Schlumberger, Air Liquide and Honey Well to name a few. UCAM is internationally recognized, and students can get it attested from the respective Foreign and External Affairs Ministry.

    Yes, this will definitely help you in migrating to these countries. Students can get their degree equivalence from ECA (Education Credential Assessment) organizations like WES, ICAS, IQAS.

    Each class has about 45 students from different nationalities working with leading companies. The batch of students consists of entrepreneurs, managers, CEOs, supervisors, engineers, consultants, directors and senior executives. Also the students are from diverse sectors like oil & gas, government, media, construction, IT, Telecom, consulting, airline, manufacturing, banking, financial services, retail, pharma, FMCG and healthcare sectors. The current batch has students from Air Liquide, Schulumberg, Air Liquide, Saudi Electricity Company, Amazon, Noon, NMC Healthcare, ADFERT, Etihad, Emirates, Botswana Power Corporation, Allergen, Covance, Julphar and Nutricia to name a few.

    Post completion of Part-1, you will be entitled to receive a Postgraduate Extended Diploma in Business Administration (Specialization), which is a Level-7 qualification. This carries 120 UK credits which you may choose to transfer towards your MBA top-up with the same University.

    The fee of the program is as published on the website and the scholarship can be provided based on different factors. However, this one-year MBA with Exeed – UCAM is one of the most affordable programs in the UAE region and has a flexible payment plan of monthly installments to pay out the fee in a span of 12 months.

    The program fee includes your registration to all courses (Part 1 & 2), certification, career support, course delivery.

    You can apply by submitting the following documents: 

    • Application form
    • Most updated resume
    • Scanned copy of your highest qualification certificate
    • Copy of passport
    • Passport size photograph

    When it comes to an online study program the first question that comes to a student is whether it is a self-study program, but with Exeed College we are looking at more of a guided level learning program with live interactive sessions being conducted which already covers up the main factor involved in availing a full time MBA title. As per European Education Framework, a learner has to achieve 60 ECTS before he/she can be conferred an MBA by any European University. These 60 ECTS which are considered as a full time MBA title under global standards. Through Cambridge International Qualification (CIQ), Exeed has partnered with different Universities in Europe/UK/USA to assist busy working professionals to realize their dream of earning an MBA under a guided level learning program flexible and well-structured online based level platform.

    MOFA stands for Ministry of Foreign Affairs. UAE MOFA attestation is mandatory on every document after UAE embassy attestation for getting a valid visa. UCAM MBA title is verified and recognized under MOFA. MOFA attestation is required for all those universities who do not have a physical campus  in the UAE.

    MOHE stands for Ministry of Higher Education. MOHE  approves, accredits and recognizes only those qualifications which are pursued through a physical campus in the country of origin.

    However, MOHE attestation is not mandatory for expats residing in the UAE. Therefore, UCAM MBA Degrees are attested and verified by the Ministry of Foreign Affairs.

    -Yes, it is quite possible, as we follow the protocols of Recognized Prior Learning Policy (RPL) under which there are two categories:

    *RPCL(Recognized Prior Credential Learning): Where the subjects learnt by the student (transcripts required) based on their previous qualifications (Master’s Degree or Level 6 &7 diploma) are mapped with our course modules post which he/she will be eligible for the Module exemptions.

    * RPEL (Recognized Prior Experiential Learning):  Where the student documents will be mapped with the prior experiential learning (acquired through work experience), post which he/she will be eligible for some exemptions.

    Any university in the world allows maximum exemptions of 1 or 2 modules only as per the policy, exceptional cases would be discussed with the authority concerned, to be taken into the consideration.

    NOTE: Course fee and Module Exemptions are two independent factors regardless of the number of modules exempted, the course fee will remain the same. This should be noted by the student prior to raising the module exemption request.

    Once the module exemption feedback is received, the Advisor concerned will submit the RPL Letter to the student stating the number of modules exempted along with its credits.

    Yes, this will help you in migrating to these countries. Students can get their degree equivalence from ECA (Education Credential Assessment) organizations like WES, ICAS, IQAS, as we hold the World Education Services (WES) accreditation.

    Exeed College has legal partnership with CIQ and UCAM, and so a qualification from each of these bodies is collated as one into the Master’s degree to facilitate added benefit to the working professionals.

    Although the sessions are being recorded and archived on the LMS system which can be accessed at any time, the student would be required to achieve at least 70% of attendance, which will be captured during the live interactive platform.

    Yes, we do provide services in attaining the attestation of a degree certificate with an additional service fee charge.

    Students can get their certificates by attending the Graduation Ceremony at the UCAM University Campus, Spain (charges will be additional) or the Certificate will be directly couriered to the respective addresses provided.

    All the courses are internationally accepted, including the UAE, and you will receive MOFA attestation for the same, if you wish. An additional charge will be there for the attestation.

    Both Westford University and Exeed College are entities of the Westford Education group. We offer MBA programs through various Universities, but we have one University in common which is UCAM and we give different specializations comparing them.

    We have mature entry routes for people who want to consider joining MBA, so there are students who have done 12th grade or maybe they have diploma, which is of a lower level, but since we want to enhance their profile on a more wider perspective, this is an additional bonus Diploma Level 7 given to them for enhancing their profile. It’s as good as a free certification.

    This program is purely designed for working professionals, we take their time and comfort into consideration. Whatever a student learns in two year is combined into one which in turn saves more time and money.

    We have many students from your country who have joined us of which we can assist you in giving references. Plus, we have references of our alumni, who have completed the course and you can talk to them on our website.

    None, the services we provide to the high school or a graduate is the same. We don’t distinguish between the students on the basis of education.

    It is always better to have an MBA rather than opting for the diploma programs. As a student you will be receiving UK Level 7 Diploma qualification as an added benefit included in the course fee.

    6 to 8 months depending on the Deferment reason, if a student exceeds the promised deferment period, the student is bound to pay the registration fees.

    PGED is 6 Modules which is 120 UK credits, whereas PG Diploma is 2 modules i.e. 40 UK credits.

    Yes, definitely it holds a value as it is an added certificate in your profile. A student will gain instant free membership of 1 year affiliate level.

    The dedicated career support team will assist you from your first semester at Exeed College until your graduation and beyond if need be.

    There will be a further specified timeline given to submit the assignment once the initial deadline is expired. If the student still fails to submit then he/she will get a fine of AED 250.

    As the program is purely designed for the working professionals there is no failing system. The student always gets an option of redoing the assignments.