MBA in Public Relations and Advertising
One year fully accredited and internationally recognized program in PR and Advertising is designed to provide learners with the knowledge and understanding of the relationship between products/services and public. The program will prepare for management career in Public Relations and Advertising.
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Program Overview:
A comprehensive demonstration of basic principles and practices of Advertising and Public Relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area.
Read MoreThe one year MBA (Master of Business Administration) in Public Relations and Advertising is a comprehensive program designed for the business professionals who are looking forward for a managerial or senior administration role. Post completion of the program, the learners will be awarded with a postgraduate diploma in Business Administration from Cambridge International Qualifications, UK
and a Master of Business Administration from Universdiad Catolica de Murcia, UCAM.
The students enrolling with MBA in Public Relations and Advertising will undertake the core modules on International Human Resource Management, Strategic Change Management, Strategic Management and Leadership, Operations Management, Principles of Advertising and Public Relations Management and Public Relations in Integrated Marketing Communications in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work..
Program Outline – Part A
The part A consists of six modules out of which four modules are core while two are specialized modules. The six modules will be delivering over a period of six months. All the learners who complete the part A will attain 40 ECTS which is equivalent to 120 UK Credits.
- International Human Resource Management
- Strategic Change Management
- Strategic Management and Leadership
- Operations Management
- Principles of Advertising and Public Relations Management
- Public Relations in Integrated Marketing Communications
Program Outline – Part B
The part B consists of a mandatory module and a thesis work. The part B will last for six months duration and all the learners will complete the part A and Part B will be awarded with a degree in MBA in Public Relations and Advertising from UCAM Spain and will attain 60 ECTS (European Credit Transfer System) which is equivalent to 180 UK credits.
- Socio – Economic – Legal Environment
- Thesis work
Specialization Pathway:
This specialisation pathway is for learners who intend to specialise in the management of Public Relations & Advertising.
Modules:
Principles of Advertising and Public Relations Management: A comprehensive demonstration of basic principles and practices of advertising and public relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences.
Read MorePrinciples of Advertising and Public Relations Management:
A comprehensive demonstration of basic principles and practices of advertising and public relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area. This course serves as the platform of the public relations professionals. The course provides an overview of public relations practice and will address the consistent use and value of public relations in influencing business decision-making on a daily basis in a variety of for-profit and not-for-profit organizations and situations.
Learning Outcomes:
- Understand the concepts and principles of advertising and Public relations.
- Understand and evaluate the objectives and importance of formulating Advertising strategies in a local and global context.
- Be able to diagnose and analyse situations and deal with factors affecting the PR activities of an organization.
- Understand the role public relations and advertising plays in the wider society and across the full spectrum of organizational communication mechanism.
Public Relations in Integrated Marketing Communications:
The module is designed to understand the role of Public relations as part of integrated marketing communication strategy. The learners will understand to use an appropriate Integrated Marketing Communications (IMC) tools and techniques to develop, execute and
evaluate a public relations-led IMC campaign. The module also provides a more in-depth understanding of integration management principles and strategies. The module also helps to understand the importance of integrating PR activities with the Marketing Campaign.
Learning Outcomes:
- To understand the concept of integrated marketing communication and the role of PR in IMC.
- Be able to use appropriate tools and techniques to develop and execute PR-led Campaign.
- Understand the role and application of digital marketing in the execution of a successful PR campaign.
- Identify and evaluate the challenges and issues faced by organizations in respect of their PR strategies on both Domestic and Global level.
Program Delivery:
The dual certification MBA Program at ESBF will be facilitated by renowned faculty with decades of experience in the domain. During the program, the students will be exposed to industry specific case studies, business simulations and extempore. All the students enroll for MBA program will have access to the library of Exeed College, Ebrary access with 1000s of journals and books, regular industry leader visits and career fairs
During the program the student can join sports club,
Read MoreEntrepreneurship club and professional development club. As a part of the program, the students will visit innovation centers, large organizations, accelerators and promising start ups across the UAE region. The student also has an option of attending an in company career fair with participation from UAE’s best companies. Post completion of the program, the student has an option of attending the university convocation in the campus of UCAM, Murcia, Spain.
Delivery – Online:
The program will be deliver through state of the art online learning system and all the learners will have access to international journals and books. All the programs will be deliver by international faculty and student can attend the live lectures from senior international faculties by logging in the system. All the sessions will be recorded and the students can listen the lectures at free time. The LMS has option for doubt clarification session and online classroom activity.
About UCAM :
UCAM is a university with excellence based out of Murcia, Spain. Started in the year 1995, UCAM has an active student base of 17,0000 learners and has an academic staff of more than 1000. The MBA program at UCAM, Murcia, Spain is accredited by ANECA and UCAM is a member of ENQA, Universia and EUA. UCAM has a strategic partnership networks of more than 280 universities including Stanford, National University of Singapore and National Technological University. UCAM has a corporate strategic partnership with industry leaders including Coca Cola, Microsoft, Soft and SAP Consider as university of sports, UCAM has more than 80 Olympiads as its alumni
The MBA in IT from UCAM, facilitated by ESBF has been a great experience. For me, getting back to academics in a structured way was challenging after about 15 years however, the team at Exeed made it seamless and were helpful throughout the journey. Modules were engaging, led by inspiring professors and having assignments that assured maximum learning. The intuitive LMS facilitated attending live lectures very well, in addition to having recordings for future references. The dissertation was extremely valuable and enabled me to also bring the benefit back to my current role. Receiving the Magna-cum-laude recognition at the end of the program, was the cherry on top. Overall, I highly recommend the Program for the professional who is interested in learning new skills and applying them back at their workplace. It will be a great experience!
Learning with Exeed College was absolutely a pleasant experience accommodating the ongoing job priorities. They have proved virtual class is nothing less than an actual classroom. Excellent teachers with interactive sessions made this journey completely worthwhile.
I was looking to grow my knowledge and career in the HR field and was looking for an educational institution that allowed me the flexibility to continue my corporate working hours, responsibilities as a mother of 2 children & ESBF provided just that.
I found that it was all possible. The professors at Exceed school of Business and finance (ESBF) are experts in delivering online courses, and the lectures were very helpful and professional I'm proud to be a student of ESBF.I am having a very wide knowledge in my MBA studies at UCAM that are directly related to my work environment, we are sharing our experience during our sessions with the instructors and as students with each others. I would recommend UCAM for MBA studies.
This MBA online program is really suitable for me as my job requires me to travel, and it allows me to catch up missed lessons with the recorded class available online via Learning Management System.
The subjects taught are relevant to all work environments. And the course fee is also very reasonable, thus making it value for money.
Strongly recommend this program to senior level managers who aspire to fight for C-level position.My MBA course in ESBF was very smooth, the interactive online learning was very effective , the level of communication with various team is very strong, learning tools and resources are easy to use and efficient especially the E-Library, and recorded sessions, I like the way doctors, and professors were responding to queries and difficulties, assignments are very well oriented to assure the retention of information after every module, the schedule of online lectures is very convenient not affecting the work hours
As a CEO, a husband and a father, I've always thought achieving my goal of getting an MBA was impossible till I learnt about UCAM / Exeed College. The course curriculum and experienced lecturers has made it flexible for me to combine and work and home front.
ESBF is an excellent institution offering an interactive learning platform. I was able to achieve my MBA with great results and without compromising my personal or work commitments.
Exeed College is the best option for short term MBA with a learned faculty members and a Valid certificate to pursue your goals. The program is designed for working professionals to advance their career growth. I am happy to be part of this course.
Studying this MBA has been a challenging yet extremely rewarding experience. The international dynamics of the class create a global environment where students are encouraged to work effectively and cooperate with peers from different backgrounds and cultures
Learning with ESBF was absolutely a pleasant experience accommodating the ongoing job priorities. They have proved virtual class is nothing less than an actual classroom. Excellent teachers with interactive sessions made this journey completely worthwhile.
Class has students from many corners of the world , US,Vietnam,England,India , in the end it is very effective to learning.
''Exeed College came across at a time i needed an MBA degree in Energy and Sustainability. The college has a wide range of programs for fresh school leavers and experienced professionals. Some of the distinctive features of Exeed are flexibility of the online lecture; the depth of the course modules; the case-studies and more importantly, renowned and seasoned facilitators. With Exeed, I'm able to improve my knowledge, get dual certifications without necessarily quitting my current employment.
I decided to attend the MBA in Health & Safety Leadership with the well reputed institution. The web based method is working fine. It is strongly supported from administration. The academic research is exciting. The tutors and the service team are making a great job. Awell-structured MBA course in a very reasonable price.
I have always wanted to pursue my MBA degree yet I never had the time convenience to do so. With Exeed College I managed to complete my MBA degree, learn new material, and meet exciting people through the Learning Management System. It has been a pleasant experience, and I have had the pleasure to gain additional knowledge through the Faculty who were enthusiastic about the courses and knowledgeable of the content.
Exeed made me realize that growth is attainable through education in every way possible. The modular approach gave me educational freedom to work and study simultaneously. It is committed to its mission of producing world class professionals, able and capable to compete in this vast changing world.
It comes with great pleasure to say I obtained a broad knowledge base from Exeed College on a diverse field as I enrolled for the MBA General Management program. The support one will receive from Professors, Student Advisors and the overall faculty are from a sublime quality. The content supply is truly phenomenal beyond belief. I would highly recommend and encourage everyone seeking to broaden their horizon of knowledge as well as their perspectives to enroll for this program as it may lead to a prosperous future as you'd have the knowledge to deal with all sorts of situations found in the industry.
Exeed a world-class business school that has taken me through flexible balanced Learn & work journey with their highly dedicated staff” I am put of words toward this magnificent platform..!
After spending 5 years of my life in research (Biotechnology), I discovered my passion in teaching, but mere knowledge of subject is not sufficient for comprehensive teaching practices. In this era of technology, learning processes are changing progressively. In order to develop enhanced learning environment, we need to attain best teaching methods and practices. Therefore, to enhance my understanding and knowledge of teaching and learning methods, student psychology, and pedagogical transformation I have chosen this PGCEi course. Apparently, as I needed, this course focuses on developing and improving individual teaching practice through research and critical reflection.
I strongly believe that this Teacher Training course partnered with my subject qualification will make me more informed and accomplished candidate for teaching role. As I have joined this course, this has been an amazing journey so far and I am acquiring required knowledge. I hope I convey it to my students and make remarkable difference.
The PGCEi course will open up more opportunities for my career and afford me greater flexibility in my work. I think this course is an important step toward reaching my career goals and becoming a better teacher as I believe “Better preparation makes for better teaching”. I chose this course because it will lead me to fulfill my ambition and build my future career. I am so excited to start learning more about the theories and principals of education, and to distinguish between different perspectives of educational and social issues that can affect learning. I am extremely eager for the opportunity to pursue my PGCEi and at the University of Liverpool John Moores in particular.
The course’s specific goals and modules fit perfectly with what I hope to get out of my educational study and resonate deeply with my interests and career goals. I assume that teaching can certainly be a challenge if the teacher doesn’t have the required skills. I experienced spending a single day in a room full of raucous students, during this time I was patient to find a way to work with my students and earn their respect. UAE is a multicultural country as the teacher have different students come from different backgrounds, learn in different ways, that’s why giving lessons need unique teaching tools. I am so grateful for all Exeed College staff and the Academic Head for being so inspirational and cooperative giving me all that I need to start a new experience in professional learning.
I have joined this course to improve myself generally as an educator. There is no end to learning and will love to develop myself and learn as much as possible this course has to offer to improve myself as an outstanding teacher and be of more value in the field of education.
I was lucky enough to storm across an affordable institution to where getting qualification is possible.
This will also serve as a pathway to getting a Master of Education being that I have not graduated with bachelor of education in my first degree. I expect to have a smooth sail in this journey and best wishes to myself.
I join this course with an aspiration to start my journey towards my PhD and also join a reputed school in Dubai .I want to work with schools and teachers to bring back the joy of effortless teaching and learning.
I approach my teaching practice with 4 P’s:
Positivity: having a positive outlook solves half the problem in its nascent stage.
Patience: Even the strongest bamboo shoot takes 5years to sprout. Patience is the key.
Reactiveness: is key to smooth run of events and behavioral patterns.
Persistence: key to having a habit formation in students and credibility building in teacher.
My expectations from this course is to strengthen my content knowledge. Take this platform to learn and unlearn new teaching practices and ideologies. Learn from the best in the field of education and this demographic in particular. So wishing myself and my dear co-learners “All the best” may we all see the broader picture of being teacher and understand that “End of Education is Character”.
