MBA in Public Relations and Advertising
One year fully accredited and internationally recognised program in PR and Advertising is designed to provide learners with the knowledge and understanding of the relationship between products/services and the public. The program will prepare for a management career in Public Relations and Advertising
Program Overview
A comprehensive demonstration of basic principles and practices of Advertising and Public Relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area.
The one year online MBA in Public Relations and Advertising is a comprehensive program designed for the business professionals who are looking forward to a managerial or senior administration role. Post completion of the program, the learners will be awarded with a postgraduate diploma in Business Administration from Cambridge International Qualifications, UK and a Master of Business Administration from Universidad Católica de Murcia, UCAM.
The students enrolling with MBA in Public Relations and Advertising will undertake the core modules on International Human Resource Management, Strategic Change Management, Strategic Management and Leadership, Operations Management, Principles of Advertising and Public Relations Management and Public Relations in Integrated Marketing Communications in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.
Fee Structure
AED 32,000
- Avail of 10% OFF if you wish to pay your fees in one lump sum.
- Get 5% OFF if you pay the fees in two shots.
- You can opt for a 12-month installment plan.
Course Duration
12 months
Currency Converter 3, February 2023
Master of Business Administration
Part A consists of six modules out of which four modules are core while two are specialized modules. The six modules will be delivered over a period of six months. All the learners who complete part A will attain 40 European Credit Transfer System (ECTS), which is equivalent to 120 UK Credits.
Part B consists of a mandatory module and a thesis work. The duration of Part B is six months and all the learners who complete part A and Part B will be awarded with a degree in MBA in Public Relations and Advertising from UCAM Spain and will attain 60 ECTS, which is equivalent to 180 UK credits.
Program Outline – Part B
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Specialization Pathway
MBA Public Relations and Advertising: This pathway is designed for learners who intend to specialize in Public Relations and Advertising.
Modules:
A comprehensive demonstration of basic principles and practices of advertising and public relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area. It gives an overview of public relations practice and addresses the consistent use and value of public relations in influencing business decision-making on a daily basis in a variety of for-profit and not-for-profit organizations and situations.
Learning Outcomes
- Understand the concepts and principles of advertising and Public relations.
- Understand and evaluate the objectives and importance of formulating Advertising strategies in a local and global context.
- Be able to diagnose and analyse situations and deal with factors affecting the PR activities of an organization.
- Understand the role public relations and advertising plays in the wider society and across the full spectrum of organizational communication mechanisms.
The module is designed to understand the role of Public relations as part of integrated marketing communication strategy. The learners will understand to use an appropriate Integrated Marketing Communications (IMC) tools and techniques to develop, execute and evaluate a public relations-led IMC campaign. The module also provides a more in-depth understanding of integration management principles and strategies. It also helps to understand the importance of integrating PR activities with the Marketing Campaign
Learning Outcomes
- To understand the concept of integrated marketing communication and the role of PR in IMC.
- Be able to use appropriate tools and techniques to develop and execute PR-led campaigns.
- Understand the role and application of digital marketing in the execution of a successful PR campaign.
- Identify and evaluate the challenges and issues faced by organizations in respect of their PR strategies on both domestic and global level.
Learning Resources
Live & interactive lectures by expert faculties
Recorded session for offline viewing
World-class curriculum by eminent faculty
Regular webinars by industry leaders
Assignments for module assessments
Easy-to-use LMS accessible anywhere
Online library to further enhance your knowledge
Dissertation on your area of research work
What our learners have to say
Musab Salim Said Al Adwani
I would like to thank Exeed College for the big day. The journey was so enriching that we could make it. I would like to thank each and everyone at Exeed, the faculty, the professors, and academic managers.
Kovilen Coolen
I would like to congratulate all my friends. My learning days at Exeed College were very exciting. I take this opportunity to thank all the staff at Exeed College, the faculty, and my peers for the enriching experience.
Eric Chiu
My learning journey with Exeed college has been filled with fun and a life changing experience. I did not expect that I’d be able to pursue my dream of MBA. I was of the understanding…
Emmanuel Ndebele
It has been a great experience studying with Exeed College. I had a wonderful experience with everyone, including the faculty, and other staff. The lecturers were very helpful and the course module was very useful…
Badria Ahmed Salloum
My overall experience with Exeed College for the MBA degree awarded by UCAM, Spain was very gratifying and I call myself one of the lucky ones. It was the beginning of the pandemic and things had started…
Johnpaul Uzonwa
I am an HSE professional working in Abu Dhabi. I graduated from UCAM University with an MBA in Health and Safety Leadership. This was made possible through Exeed College. I have been studying in Exeed College…
What you’ll get as a Masters student with Exeed College
In-depth Knowledge of Your Field
Increased Opportunities
A Higher Earning Potential
Reputation and Credibility
Better Networking Skills
Keeps You Competitive
Save upto USD 1500 on your MBA Program See if you qualify
About UCAM
Universidad Católica de Murcia, UCAM, founded in 1996, is one of the fully-accredited fastest growing universities in the European region. Based out of Murcia, Spain, with learning centres in the UAE, Indonesia and Singapore, UCAM offers more than 163 courses, including business administration, health care, computer science, sports management and engineering. The university has strategic partnership with more than 360 international universities, including Stanford University, National University of Singapore and National Technological University. UCAM is also a member of Erasmus Mundus and Universia. The UCAM E-MBA program is ranked among the top 10 in the region and the university currently has over 21000 active learners. UCAM accredits and awards MBA program in General Management, MBA in Business Analytics, MBA in Operations and Project Management, MBA in Health and Safety Leadership, MBA in Global Banking and Finance, MBA in Agile Supply Chain Management, MBA in Global Healthcare Management, MBA in Energy and Sustainability, MBA in Accounting and Finance and MBA in Marketing Management.
About CIQ
Cambridge International Qualifications (CIQ) is a professional awarding organization incorporated in the UK and its subsidiary of Westford Education Group which has been in higher education since 2009. CIQ aims to develop and accredit qualifications that meet the ongoing needs of learners and the corporate sector ensuring individuals have access to opportunities for personal and professional development.
CIQ accredited courses and qualifications show that the learning activities and qualifications have met the required Centre for International Qualifications standards and benchmarks. The learning value has been inspected to ensure integrity and quality. CIQ Accreditation gives recognized independent accreditation consistent with global standards and criteria.
Program Faculty
If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.
Assignment and Assessment
UCAM – Exeed College follows an assignment-based assessment approach, and the student needs to submit an assignment after each module.
Entry Requirements
Applicants must have attained the following qualifications:
- Bachelor’s Degree from a recognized University
Documents Needed
- Duly filled application form
- Academic documents (Bachelor degree with transcripts)
- Resume
- A copy of your passport
- A photograph
*Degrees offered by UCAM are university’s accredited own awards and should not be misconstrued as nationally accredited awards in spain.
This master’s degree is awarded by UCAM under the provision of university private degrees – Título Propio
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FAQs
The course will be delivered by senior faculty with decades of experience in Management and Engineering. The panel of faculty have experience in academia as well as industry and this makes them quite suited for teaching professionals who are looking for the next big career progression. Our faculty hold doctorates from international universities like Dundee, Ohio, Texas, Leeds, and Stellenbosch, to name a few, and they have experience working with global organizations. The faculty include senior Director of Two South African firms, a veteran educationist who is a pioneer in online education; a business action coach and an HR Business Partner.
The evaluation is based on assignments for the modules and a Dissertation (project) towards the end of the program. We deliver one module at a time and each module will last for a 1-month post, in which you get a week’s time to complete the assignment. The finished assignment should be uploaded in the Learning Management System (LMS). The faculty will evaluate the assignment and publish your result on the same platform.
Exeed College has implemented a teaching methodology with a greater focus on practical expertise. After the enrollment, you will be given a unique user ID and password to access our online LMS. Our teaching is based on case studies presented via HD videos, which increases students’ involvement, and promotes active learning. The course can be done 100% online. Lectures will be delivered through our LMS and the assignments are to be submitted as a soft copy using your student login. Students benefit from 24/7 access to our award-winning study platform and online resources, which include the necessary study materials for their program:
- Live interactive classes by senior faculties
- A recorded session for offline viewing
- Case studies delivered in HD-quality video
- Online resources and publications
- Full academic support
- E-Books and revision kits
- Quick tests for challenging your knowledge of key concepts and theories
- A dedicated online forum for interaction with tutors and classmates
- Access to success manager
- Self-assessed mock assignments
- Live chat feature for any technical support needed
Apart from 8 live interactive sessions for each module, the learners will benefit from the advantage of having these sessions recorded and archived in their LMS, in order to catch up with the missed live sessions. The learners will also have access to the bite-sized learning videos developed with the course content, access to e-library with hundreds and thousands of journals, case studies, presentations, videos, etc. at their disposal to enhance their learning.
As per European Education Framework, a learner has to achieve 60 European Credit Transfer System (ECTS) in order to get this qualification to be recognized as Masters by any European University and internationally as well. These 60 ECTS are equivalent to 180 UK credits.
UCAM is one of the fastest-growing universities in the European Region and is also one of the most innovative and forward-thinking universities. UCAM is ranked among the top 150 universities in the European Region by the Times Higher Education. Also ranked among the top ten for its Business Administration Program and MBA program in the region, UCAM alumni are currently working with leading companies including Microsoft, EY, PwC, Standard Chartered, PwC, Aramco, Sabic, HSBC, Google, Schlumberger, Air Liquide and Honey Well to name a few. UCAM is internationally recognized, and students can get it attested from the respective Foreign and External Affairs Ministry.
Yes, this will definitely help you in migrating to these countries. Students can get their degree equivalence from ECA (Education Credential Assessment) organizations like WES, ICAS, IQAS.
Each class has about 45 students from different nationalities working with leading companies. The batch of students consists of entrepreneurs, managers, CEOs, supervisors, engineers, consultants, directors and senior executives. Also the students are from diverse sectors like oil & gas, government, media, construction, IT, Telecom, consulting, airline, manufacturing, banking, financial services, retail, pharma, FMCG and healthcare sectors. The current batch has students from Air Liquide, Schulumberg, Air Liquide, Saudi Electricity Company, Amazon, Noon, NMC Healthcare, ADFERT, Etihad, Emirates, Botswana Power Corporation, Allergen, Covance, Julphar and Nutricia to name a few.
Post completion of Part-1, you will be entitled to receive a Postgraduate Extended Diploma in Business Administration (Specialization), which is a Level-7 qualification. This carries 120 UK credits which you may choose to transfer towards your MBA top-up with the same University.
The fee of the program is as published on the website and the scholarship can be provided based on different factors. However, this one-year MBA with Exeed – UCAM is one of the most affordable programs in the UAE region and has a flexible payment plan of monthly installments to pay out the fee in a span of 12 months.
The program fee includes your registration to all courses (Part 1 & 2), certification, career support, course delivery.
You can apply by submitting the following documents:
- Application form
- Most updated resume
- Scanned copy of your highest qualification certificate
- Copy of passport
- Passport size photograph
When it comes to an online study program the first question that comes to a student is whether it is a self-study program, but with Exeed College we are looking at more of a guided level learning program with live interactive sessions being conducted which already covers up the main factor involved in availing a full time MBA title. As per European Education Framework, a learner has to achieve 60 ECTS before he/she can be conferred an MBA by any European University. These 60 ECTS which are considered as a full time MBA title under global standards. Through Cambridge International Qualification (CIQ), Exeed has partnered with different Universities in Europe/UK/USA to assist busy working professionals to realize their dream of earning an MBA under a guided level learning program flexible and well-structured online based level platform.
MOFA stands for Ministry of Foreign Affairs. UAE MOFA attestation is mandatory on every document after UAE embassy attestation for getting a valid visa. UCAM MBA title is verified and recognized under MOFA. MOFA attestation is required for all those universities who do not have a physical campus in the UAE.
MOHE stands for Ministry of Higher Education. MOHE approves, accredits and recognizes only those qualifications which are pursued through a physical campus in the country of origin.
However, MOHE attestation is not mandatory for expats residing in the UAE. Therefore, UCAM MBA Degrees are attested and verified by the Ministry of Foreign Affairs.
-Yes, it is quite possible, as we follow the protocols of Recognized Prior Learning Policy (RPL) under which there are two categories:
*RPCL(Recognized Prior Credential Learning): Where the subjects learnt by the student (transcripts required) based on their previous qualifications (Master’s Degree or Level 6 &7 diploma) are mapped with our course modules post which he/she will be eligible for the Module exemptions.
* RPEL (Recognized Prior Experiential Learning): Where the student documents will be mapped with the prior experiential learning (acquired through work experience), post which he/she will be eligible for some exemptions.
Any university in the world allows maximum exemptions of 1 or 2 modules only as per the policy, exceptional cases would be discussed with the authority concerned, to be taken into the consideration.
NOTE: Course fee and Module Exemptions are two independent factors regardless of the number of modules exempted, the course fee will remain the same. This should be noted by the student prior to raising the module exemption request.
Once the module exemption feedback is received, the Advisor concerned will submit the RPL Letter to the student stating the number of modules exempted along with its credits.
Yes, this will help you in migrating to these countries. Students can get their degree equivalence from ECA (Education Credential Assessment) organizations like WES, ICAS, IQAS, as we hold the World Education Services (WES) accreditation.
Exeed College has legal partnership with CIQ and UCAM, and so a qualification from each of these bodies is collated as one into the Master’s degree to facilitate added benefit to the working professionals.
Although the sessions are being recorded and archived on the LMS system which can be accessed at any time, the student would be required to achieve at least 70% of attendance, which will be captured during the live interactive platform.
Yes, we do provide services in attaining the attestation of a degree certificate with an additional service fee charge.
Students can get their certificates by attending the Graduation Ceremony at the UCAM University Campus, Spain (charges will be additional) or the Certificate will be directly couriered to the respective addresses provided.
All the courses are internationally accepted, including the UAE, and you will receive MOFA attestation for the same, if you wish. An additional charge will be there for the attestation.
Both Westford University and Exeed College are entities of the Westford Education group. We offer MBA programs through various Universities, but we have one University in common which is UCAM and we give different specializations comparing them.
We have mature entry routes for people who want to consider joining MBA, so there are students who have done 12th grade or maybe they have diploma, which is of a lower level, but since we want to enhance their profile on a more wider perspective, this is an additional bonus Diploma Level 7 given to them for enhancing their profile. It’s as good as a free certification.
This program is purely designed for working professionals, we take their time and comfort into consideration. Whatever a student learns in two year is combined into one which in turn saves more time and money.
We have many students from your country who have joined us of which we can assist you in giving references. Plus, we have references of our alumni, who have completed the course and you can talk to them on our website.
None, the services we provide to the high school or a graduate is the same. We don’t distinguish between the students on the basis of education.
It is always better to have an MBA rather than opting for the diploma programs. As a student you will be receiving UK Level 7 Diploma qualification as an added benefit included in the course fee.
6 to 8 months depending on the Deferment reason, if a student exceeds the promised deferment period, the student is bound to pay the registration fees.
PGED is 6 Modules which is 120 UK credits, whereas PG Diploma is 2 modules i.e. 40 UK credits.
Yes, definitely it holds a value as it is an added certificate in your profile. A student will gain instant free membership of 1 year affiliate level.
The dedicated career support team will assist you from your first semester at Exeed College until your graduation and beyond if need be.
There will be a further specified timeline given to submit the assignment once the initial deadline is expired. If the student still fails to submit then he/she will get a fine of AED 250.
As the program is purely designed for the working professionals there is no failing system. The student always gets an option of redoing the assignments.
