MBA in Public Relations and Advertising

Change dynamics challenges managers due to the inherent uncertainty and need for adaptability. Strategic change impacts the human resources structure of the organisation and this often means a restructuring of the workforce or changes in working practices.

This course defines sequential process, role and dynamics to organizational change, which imparts the skills and knowledge to support active engagement in the process of strategic change management and further highlights ways of dealing with it. It focuses on need, phases and conditions for successful organizational change. The knowledge developed as part of the module assists in real-world decision making. Different organizational interventions are also incorporated. The SCM module is designed to help students understand the dynamics of Strategic Change Management.

Learning Outcomes

• Identify and analyse the implications for managing strategic change in supporting organisational transformation.
• Analyse the organisational management challenges faced during the transformation and changes experienced by the organisation.
• Analyse and evaluate the significance of strategy employed in trying to bring about an effective change management in an organisation. How does this impact leadership and human behaviour in the organisation.
• Evaluate different change management theories propounded on management and leadership attributes which leads to enhanced contribution by managers and the employees.

This module is designed to help students understand and evaluate various aspects of Strategic Management in a global context. The module explores theories, models and frameworks to provide insight on how an organization’s life cycle evolves through various stages to achieve excellence. The module helps students to evaluate the relationship between organizational strategies, performance and stakeholder expectations.

Learning Outcomes

• Analyse the concepts and theories of strategic management and critically evaluate  the relationship between strategy, stakeholder expectations and organizational performance
• Evaluate the impact of current and emerging Economic, Political and Cultural factors on strategic management in an International context.
• Formulate business strategies under challenging circumstances of Innovation and Change and evaluate those that contribute to the success of a particular organization.
• Develop plans for the implementation of business strategies and enhance Stakeholder Expectations.

The module is designed to help students understand the strategic role of operations management and its competitive advantage for organizational survival. It brings out the relationships between the operations function and other functional areas of a business such as marketing, finance, and information systems and how they can work together to achieve the business strategy.

Learning Outcomes

• Know the various tools, techniques and apply suitable tools and techniques in different alternative scenarios of Operations Management.
• Apply information management techniques and evaluate them in context of operational functions to achieve competitive advantage and make the organization globally competitive.
• Apply and critically evaluate the importance of project management to given usiness situations (Using PERT / CPM).
• Demonstrate operations strategy in domestic and global context and evaluate how the use of technology has impacted the operational functions.

The objective of this module is to make students understand the human resource management, and equip them with knowledge, skill and competencies to manage people along with material, information, capital and knowledge asset in the organization, to equip the students in formulating their own managerial and leadership, style, their assumptions and belief about ‘people’ and their behaviours in an organization. Given the state of competition and globalization, business environments are getting volatile and managing Human Resources is a challenge faced by present day organizations in both domestic and global scenario. This module helps students relate HRM practices in globalized context, its significance, scope and practices in relation to International Human Resource Management.

Learning Outcomes

• Critically review and analyse the importance of HRM and its practices in an organisation, and how it can be linked with organisational behaviour activities in overcoming business issues and challenges for a better performance of the organisation.
• Critically review and analyse the framework of leadership and consider the nature, strengths and weaknesses of the various approaches: traits; functional; behavioural; style; contingency. The continuum of leadership behaviour should be explored in some depth with consideration of the factors determining the chosen leadership style.
• Discuss the concept of organisational behaviour and its interface with management. Review and critically synthesize the various influences on behaviour in organisations and the interface with management in integrating and balancing these.
• Asses the role of IHRM and its impact on global organisation. Identify some of the key HRM challenges facing organisations working internationally. Discuss the prevalent HRM practices and integrating the best practices in global organisation.