One year fully accredited and internationally recognised program in PR and Advertising is designed to provide learners with the knowledge and understanding of the relationship between products/services and the public. The program will prepare for a management career in Public Relations and Advertising
A comprehensive demonstration of basic principles and practices of Advertising and Public Relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area.
The one year online MBA in Public Relations and Advertising is a comprehensive program designed for the business professionals who are looking forward to a managerial or senior administration role. Post completion of the program, the learners will be awarded with a postgraduate diploma in Business Administration from Cambridge International Qualifications, UK and a Master of Business Administration from Universidad Católica de Murcia, UCAM.
The students enrolling with MBA in Public Relations and Advertising will undertake the core modules on International Human Resource Management, Strategic Change Management, Strategic Management and Leadership, Operations Management, Principles of Advertising and Public Relations Management and Public Relations in Integrated Marketing Communications in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.
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Part A consists of six modules, out of which four modules are core while two are specialized modules. Upon completion of Part A, learners will earn 120 UK Credits from Cambridge International Qualifications (CIQ), UK.
Part B of the program includes a mandatory module and a thesis work. By completing their entire qualification, learners will obtain 60 European Credit Transfer System (ECTS) from Universidad Católica de Murcia (UCAM), Spain.
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A comprehensive demonstration of basic principles and practices of advertising and public relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area. It gives an overview of public relations practice and addresses the consistent use and value of public relations in influencing business decision-making on a daily basis in a variety of for-profit and not-for-profit organizations and situations.
Learning Outcomes
The module is designed to understand the role of Public relations as part of integrated marketing communication strategy. The learners will understand to use an appropriate Integrated Marketing Communications (IMC) tools and techniques to develop, execute and evaluate a public relations-led IMC campaign. The module also provides a more in-depth understanding of integration management principles and strategies. It also helps to understand the importance of integrating PR activities with the Marketing Campaign
Learning Outcomes
Cambridge International Qualifications (CIQ) is a professional awarding organization incorporated in the UK and its subsidiary of Westford Education Group which has been in higher education since 2009. CIQ aims to develop and accredit qualifications that meet the ongoing needs of learners and the corporate sector ensuring individuals have access to opportunities for personal and professional development.
CIQ accredited courses and qualifications show that the learning activities and qualifications have met the required Centre for International Qualifications standards and benchmarks. The learning value has been inspected to ensure integrity and quality. CIQ Accreditation gives recognized independent accreditation consistent with global standards and criteria.
Our learners occupy top positions in companies across industries and some of the world’s best-known firms
In-depth Knowledge of Your Field
Increased Opportunities
A Higher Earning Potential
Reputation and Credibility
Better Networking Skills
Keeps You Competitive
If you’d like to gain the complete skill set to succeed in today’s business world, this is the area for you.
UCAM – Exeed College follows an assignment-based assessment approach, and the student needs to submit an assignment after each module.
Applicants must have attained the following qualifications:
*Degrees offered by UCAM are university’s accredited own awards and should not be misconstrued as nationally accredited awards in spain.
This master’s degree is awarded by UCAM under the provision of university private degrees – Título Propio
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