MBA in Marketing Management
One year fully accredited and internationally recognized program in Marketing Management, designed for career progressive management professional. The program will prepare for roles in Marketing Management, Business Development, Marketing Analysis, Digital Marketing and Digital Business
Program Overview:
In today’s market, marketing department plays a major role in managing products and brands and reaching to customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing and customer relationship management.The Marketing Management (MM) specialization cover the modules on International Marketing,
Read MoreCustomer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development,Marketing Communication, Product Launch and Management, Market EntryStrategies and Distribution. The program will also cover the modules on product strategies and pricing
The one year MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for the marketing professionals who are looking forward for a great career in marketing domain. Post completion of the program, the learners will be awarded with a postgraduate diploma in Marketing Management from Cambridge International Qualifications, UK and an MBA in Marketing Management Universdiad Catolica de Murcia, UCAM.
The students enrolling with MBA in Marketing Management will undertake the core modules on International Human Resources, Strategic Change Management, Strategic Management and Leadership and Operations Management and specialized modules on International Marketing Management, Marketing Management and 21 st Century Globalization in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.
Specialization Pathway:
Marketing Management:This pathway is designed for learners who intend to specialise in Marketing
Modules:
International Marketing Management: This module is designed to expose and help the students to gain an awareness of the various aspects of marketing in a global context. Understanding of contemporary theories and their applications in the research field of international marketing and management that provides the students with an opportunity to understand the global marketing environment.
Read MoreLearning Outcomes:
- Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
- Develop marketing plans with application of appropriate marketing models, tools and techniques
- Evaluate the processes involved in brand management and how they influence consumer behavior
- Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.
Consumer Behavior and Marketing Channels:
This module is designed to help students understand the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.
Learning Outcomes:
- Analyse consumer motivations and decision process
- Examine Market segmentation and how segmentation can inform marketing strategy
- Develop a substantial understanding of marketing situations in an analytical manner
- Effectively produce, interpret and analyse written text and business presentations for creating effective marketing channels.
Program Delivery:
The dual certification MBA Program at ESBF will be facilitated by renowned faculty with decades of experience in the domain. During the program, the students will be exposed to industry specific case studies, business simulations and extempore. All the students enroll for MBA program will have access to the library of Exeed School of Business and Finance, Ebrary access with 1000s of journals and books, regular industry leader visits and career fairs
During the program the student can join sports club,
Read MoreEntrepreneurship club and professional development club. As a part of the program, the students will visit innovation centers, large organizations, accelerators and promising start ups across the UAE region. The student also has an option of attending an in company career fair with participation from UAE’s best companies. Post completion of the program, the student has an option of attending the university convocation in the campus of UCAM, Murcia, Spain.
Delivery – Online:
The program will be deliver through state of the art online learning system and all the learners will have access to international journals and books. All the programs will be deliver by international faculty and student can attend the live lectures from senior international faculties by logging in the system. All the sessions will be recorded and the students can listen the lectures at free time. The LMS has option for doubt clarification session and online classroom activity. The classes will be held twice a week (Sunday and Tuesday) for three hours each.
Delivery – Classroom:
For the learners who wish to attend classroom session, Exeed School of Business and Finance will facilitate classroom sessions every Friday at its campus in Sharjah, United Arab Emirates. All the sessions will be deliver by senior faculties. All the learners will also get access to the state of the art learning system which has option for uploading assignment and reference materials and journals.
About UCAM :
UCAM is a university with excellence based out of Murcia, Spain. Started in the year 1995, UCAM has an active student base of 17,0000 learners and has an academic staff of more than 1000. The MBA program at UCAM, Murcia, Spain is accredited by ANECA and UCAM is a member of ENQA, Universia and EUA. UCAM has a strategic partnership networks of more than 280 universities including Stanford, National University of Singapore and National Technological University. UCAM has a corporate strategic partnership with industry leaders including Coca Cola, Microsoft, Soft and SAP Consider as university of sports, UCAM has more than 80 Olympiads as its alumni
I was looking to grow my knowledge and career in the HR field and was looking for an educational institution that allowed me the flexibility to continue my corporate working hours, responsibilities as a mother of 2 children & ESBF provided just that.
I found that it was all possible. The professors at Exceed school of Business and finance (EC) are experts in delivering online courses, and the lectures were very helpful and professional I'm proud to be a student of ESBF.
I am having a very wide knowledge in my MBA studies at UCAM that are directly related to my work environment, we are sharing our experience during our sessions with the instructors and as students with each others. I would recommend UCAM for MBA studies.
This MBA online program is really suitable for me as my job requires me to travel, and it allows me to catch up missed lessons with the recorded class available online via Learning Management System.
The subjects taught are relevant to all work environments. And the course fee is also very reasonable, thus making it value for money.
Strongly recommend this program to senior level managers who aspire to fight for C-level position.
My MBA course in ESBF was very smooth, the interactive online learning was very effective , the level of communication with various team is very strong, learning tools and resources are easy to use and efficient especially the E-Library, and recorded sessions, I like the way doctors, and professors were responding to queries and difficulties, assignments are very well oriented to assure the retention of information after every module, the schedule of online lectures is very convenient not affecting the work hours
As a CEO, a husband and a father, I've always thought achieving my goal of getting an MBA was impossible till I learnt about UCAM / Exeed School of Business. The course curriculum and experienced lecturers has made it flexible for me to combine and work and home front.
ESBF is an excellent institution offering an interactive learning platform. I was able to achieve my MBA with great results and without compromising my personal or work commitments.
Exeed School of Business is the best option for short term MBA with a learned faculty members and a Valid certificate to pursue your goals. The program is designed for working professionals to advance their career growth. I am happy to be part of this course.
Studying this MBA has been a challenging yet extremely rewarding experience. The international dynamics of the class create a global environment where students are encouraged to work effectively and cooperate with peers from different backgrounds and cultures
Learning with ESBF was absolutely a pleasant experience accommodating the ongoing job priorities. They have proved virtual class is nothing less than an actual classroom. Excellent teachers with interactive sessions made this journey completely worthwhile.
Class has students from many corners of the world , US,Vietnam,England,India , in the end it is very effective to learning.
''Exeed College came across at a time i needed an MBA degree in Energy and Sustainability. The college has a wide range of programs for fresh school leavers and experienced professionals. Some of the distinctive features of Exeed are flexibility of the online lecture; the depth of the course modules; the case-studies and more importantly, renowned and seasoned facilitators. With Exeed, I'm able to improve my knowledge, get dual certifications without necessarily quitting my current employment.
I decided to attend the MBA in Health & Safety Leadership with the well reputed institution. The web based method is working fine. It is strongly supported from administration. The academic research is exciting. The tutors and the service team are making a great job. Awell-structured MBA course in a very reasonable price.
I have always wanted to pursue my MBA degree yet I never had the time convenience to do so. With Exeed College I managed to complete my MBA degree, learn new material, and meet exciting people through the Learning Management System. It has been a pleasant experience, and I have had the pleasure to gain additional knowledge through the Faculty who were enthusiastic about the courses and knowledgeable of the content.
Exeed made me realize that growth is attainable through education in every way possible. The modular approach gave me educational freedom to work and study simultaneously. It is committed to its mission of producing world class professionals, able and capable to compete in this vast changing world.
It comes with great pleasure to say I obtained a broad knowledge base from Exeed College on a diverse field as I enrolled for the MBA General Management program. The support one will receive from Professors, Student Advisors and the overall faculty are from a sublime quality. The content supply is truly phenomenal beyond belief. I would highly recommend and encourage everyone seeking to broaden their horizon of knowledge as well as their perspectives to enroll for this program as it may lead to a prosperous future as you'd have the knowledge to deal with all sorts of situations found in the industry.
Exeed a world-class business school that has taken me through flexible balanced Learn & work journey with their highly dedicated staff” I am put of words toward this magnificent platform..!
UCAM – ESBF follows assignment based assessment approach and student has to submit an assignment after each module.
To encourage continuous learning and to support education for all, UCAM offers scholarship for working professionals. Students can avail a scholarship of upto 20% based on academic achievements and work profile.
All the students interested in joining UCAM – ESBF program can get their candidature evaluated by submitting their documents including latest education certificate copy, resume and a passport copy to info@esbfedu.com
UCAM follows a modular/rotational intake and learners can take the admission at the start of each module. For admission support mail your enquiries to info@esbfedu.com
The MBA program in Accounting and Finance will help professionals in getting 30 CPEs for CPA. The one year MBA program will also help the professionals in orienting for CMA. During the program, the students will be supported for ACCA, CMA, CIMA and CPA certifications. The student success manager will also help you career services like CV building, Profile building, Recruiter Introduction and Job Search Support.